SEOUL COMMERCIAL AREA

문정역 발달상권

송파구문정2동· Area 333,436 m² · Area code 3120235 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

일식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩1,113.8M▲ +17.6% YoY
Stores42▼ -6.7% YoY
Sales per store₩26.5M▲ +26.0% YoY

Reading this area Against a year earlier, estimated sales +17.6%, stores -6.7% and sales per store +26.0% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +33.8%
Stores▲ +55.6%
Sales per store▼ -14.0%
Market size
Estimated sales (quarter)
₩1,113.8M
vs 2024Q4
+17.6%
Estimated transactions
34,344
Per-store economics
Estimated sales per store
₩26.5M
vs a year ago
+26.0%
Per transaction
₩32K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩764.4M – ₩1,129.7M
20212022202320242025
₩832.2M₩1,113.8M
Stores27 – 55
20212022202320242025
2742
Sales per store₩17.2M – ₩31.1M
20212022202320242025
₩30.8M₩26.5M
Openings0 – 8
20212022202320242025
00
Closings0 – 6
20212022202320242025
13
Franchise share22% – 32%
20212022202320242025
30%24%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +17.6%, stores YoY -6.7%.

Competition change stores, openings, closings, franchise
Competition
Stores
42
vs a year ago
-6.7%
Franchise share
24% (10/42)
Movement
Openings (rate)
0 (0%)
Closings (rate)
3 (6%)
Net store change
−3
Estimated sales 2024 Q1 → 2025 Q4
₩943.4M₩1,113.8M
Stores 2024 Q1 → 2025 Q4
5442
Sales per store 2024 Q1 → 2025 Q4
₩17.5M₩26.5M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–061%
  • 06–110%
  • 11–1446%
  • 14–174%
  • 17–2136%
  • 21–2414%
Age
  • 10s0%
  • 20s17%
  • 30s38%
  • 40s22%
  • 50s16%
  • 60+8%
Weekday / weekend
  • Weekday90%
  • Weekend10%
Day of week
  • Mon15%
  • Tue19%
  • Wed20%
  • Thu17%
  • Fri19%
  • Sat7%
  • Sun3%
Gender
  • Male60%
  • Female40%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩1,113.8M+17.6%42-6.7%₩26.5M+26.0%0324%Mixed
2025Q3₩1,129.7M+18.2%45-8.2%₩25.1M+28.7%2022%Mixed
2025Q2₩935.3M-2.7%43-14.0%₩21.8M+13.2%0123%Possible recovery
2025Q1₩895.3M-5.1%44-18.5%₩20.3M+16.5%1323%Shrinking
2024Q4₩946.9M-0.2%45-18.2%₩21M+22.0%1624%Possible recovery
2024Q3₩955.6M-5.4%49-3.9%₩19.5M-1.5%3524%Shrinking
2024Q2₩960.8M-3.6%500.0%₩19.2M-3.6%1626%Mixed
2024Q1₩943.4M-6.8%54+12.5%₩17.5M-17.2%4526%Possible crowding
2023Q4₩948.6M-7.0%55+14.6%₩17.2M-18.8%6025%Possible crowding
2023Q3₩1,010.1M+15.5%51+15.9%₩19.8M-0.4%5524%Mixed
2023Q2₩996.1M+12.4%50+25.0%₩19.9M-10.1%4226%Competition inflow
2023Q1₩1,012.7M+32.5%48+33.3%₩21.1M-0.6%2327%Mixed
2022Q4₩1,019.6M-0.5%48+41.2%₩21.2M-29.5%4029%Possible crowding
2022Q3₩874.8M-9.2%44+41.9%₩19.9M-36.0%8132%Possible crowding
2022Q2₩886.5M-4.2%40+25.0%₩22.2M-23.4%5028%Possible crowding
2022Q1₩764.4M-8.1%36+33.3%₩21.2M-31.1%3128%Possible crowding
2021Q4₩1,024.5M34₩30.1M7329%
2021Q3₩963M31₩31.1M1229%
2021Q2₩925.7M32₩28.9M6028%
2021Q1₩832.2M27₩30.8M0130%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.