SEOUL COMMERCIAL AREA

문정역 발달상권

송파구문정2동· Area 333,436 m² · Area code 3120235 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

컴퓨터및주변장치판매 2025 Q4 · Seoul data

Estimated sales (quarter)₩1,513.1M▼ -60.0% YoY
Stores117▼ -1.7% YoY
Sales per store₩12.9M▼ -59.4% YoY

Reading this area Against a year earlier, estimated sales -60.0%, stores -1.7% and sales per store -59.4% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -82.3%
Stores▲ +7.3%
Sales per store▼ -83.5%
Market size
Estimated sales (quarter)
₩1,513.1M
vs 2024Q4
-60.0%
Estimated transactions
7,871
Per-store economics
Estimated sales per store
₩12.9M
vs a year ago
-59.4%
Per transaction
₩192K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩548.8M – ₩14,025.4M
20212022202320242025
₩8,549.7M₩1,513.1M
Stores109 – 125
20212022202320242025
109117
Sales per store₩4.4M – ₩123M
20212022202320242025
₩78.4M₩12.9M
Openings0 – 7
20212022202320242025
32
Closings0 – 4
20212022202320242025
20
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -60.0%, stores YoY -1.7%.

Competition change stores, openings, closings, franchise
Competition
Stores
117
vs a year ago
-1.7%
Franchise share
0% (0/117)
Movement
Openings (rate)
2 (2%)
Closings (rate)
0 (0%)
Net store change
+2
Estimated sales 2024 Q1 → 2025 Q4
₩6,744.7M₩1,513.1M
Stores 2024 Q1 → 2025 Q4
121117
Sales per store 2024 Q1 → 2025 Q4
₩55.7M₩12.9M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–115%
  • 11–1440%
  • 14–1748%
  • 17–216%
  • 21–240%
Age
  • 10s0%
  • 20s3%
  • 30s2%
  • 40s77%
  • 50s7%
  • 60+11%
Weekday / weekend
  • Weekday100%
  • Weekend0%
Day of week
  • Mon9%
  • Tue35%
  • Wed9%
  • Thu18%
  • Fri30%
  • Sat0%
  • Sun0%
Gender
  • Male76%
  • Female24%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩1,513.1M-60.0%117-1.7%₩12.9M-59.4%200%Mixed
2025Q3₩4,328.6M-11.7%115-4.2%₩37.6M-7.9%220%Shrinking
2025Q2₩4,681.2M-6.0%115-5.0%₩40.7M-1.1%010%Shrinking
2025Q1₩5,686.7M-15.7%116-4.1%₩49M-12.1%030%Shrinking
2024Q4₩3,786.4M-57.0%119-2.5%₩31.8M-55.9%000%Mixed
2024Q3₩4,902.5M-32.9%1200.0%₩40.9M-32.9%010%Mixed
2024Q2₩4,980.2M+25.1%121-1.6%₩41.2M+27.1%110%Growing
2024Q1₩6,744.7M+52.5%121-1.6%₩55.7M+55.1%010%Growing
2023Q4₩8,809.7M+116.8%122-2.4%₩72.2M+122.1%200%Growing
2023Q3₩7,307M+17.1%120-4.0%₩60.9M+22.0%140%Mixed
2023Q2₩3,981.9M+625.6%123-0.8%₩32.4M+631.5%000%Growing
2023Q1₩4,421.9M+59.7%123+1.7%₩36M+57.1%240%Growing
2022Q4₩4,064.1M-59.7%125+4.2%₩32.5M-61.3%000%Possible crowding
2022Q3₩6,238.6M-55.5%125+9.6%₩49.9M-59.4%100%Possible crowding
2022Q2₩548.8M-93.9%124+11.7%₩4.4M-94.5%300%Possible crowding
2022Q1₩2,768.1M-67.6%121+11.0%₩22.9M-70.8%100%Possible crowding
2021Q4₩10,082.3M120₩84M710%
2021Q3₩14,025.4M114₩123M300%
2021Q2₩9,011.3M111₩81.2M200%
2021Q1₩8,549.7M109₩78.4M320%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.