SEOUL COMMERCIAL AREA

문정역 발달상권

송파구문정2동· Area 333,436 m² · Area code 3120235 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

가구 2025 Q4 · Seoul data

Estimated sales (quarter)₩840.1M▲ +164.3% YoY
Stores28▼ -6.7% YoY
Sales per store₩30M▲ +183.2% YoY

Reading this area Against a year earlier, estimated sales +164.3%, stores -6.7% and sales per store +183.2% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -83.4%
Stores▲ +3.7%
Sales per store▼ -84.0%
Market size
Estimated sales (quarter)
₩840.1M
vs 2024Q4
+164.3%
Estimated transactions
240
Per-store economics
Estimated sales per store
₩30M
vs a year ago
+183.2%
Per transaction
₩3.5M
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩317.9M – ₩6,634.1M
20212022202320242025
₩5,052M₩840.1M
Stores26 – 31
20212022202320242025
2728
Sales per store₩10.6M – ₩255.2M
20212022202320242025
₩187.1M₩30M
Openings0 – 2
20212022202320242025
00
Closings0 – 2
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +164.3%, stores YoY -6.7%.

Competition change stores, openings, closings, franchise
Competition
Stores
28
vs a year ago
-6.7%
Franchise share
0% (0/28)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩699.8M₩840.1M
Stores 2024 Q1 → 2025 Q4
3028
Sales per store 2024 Q1 → 2025 Q4
₩23.3M₩30M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–110%
  • 11–1468%
  • 14–175%
  • 17–2126%
  • 21–240%
Age
  • 10s0%
  • 20s0%
  • 30s0%
  • 40s82%
  • 50s0%
  • 60+18%
Weekday / weekend
  • Weekday73%
  • Weekend27%
Day of week
  • Mon13%
  • Tue0%
  • Wed55%
  • Thu4%
  • Fri0%
  • Sat26%
  • Sun1%
Gender
  • Male19%
  • Female81%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩840.1M+164.3%28-6.7%₩30M+183.2%000%Mixed
2025Q3₩1,558M-0.8%28-9.7%₩55.6M+9.9%020%Possible recovery
2025Q2₩942.8M-20.9%30-3.2%₩31.4M-18.3%000%Shrinking
2025Q1₩649.2M-7.2%300.0%₩21.6M-7.2%000%Mixed
2024Q4₩317.9M-77.1%30+3.4%₩10.6M-77.8%010%Possible crowding
2024Q3₩1,570M+258.6%31+6.9%₩50.6M+235.4%000%Growing
2024Q2₩1,192.5M-53.7%31+10.7%₩38.5M-58.1%100%Possible crowding
2024Q1₩699.8M-29.1%30+7.1%₩23.3M-33.9%100%Possible crowding
2023Q4₩1,387.1M-20.2%29+3.6%₩47.8M-23.0%000%Possible crowding
2023Q3₩437.9M-74.2%29+3.6%₩15.1M-75.1%100%Possible crowding
2023Q2₩2,573.2M+19.5%28-3.4%₩91.9M+23.7%000%Mixed
2023Q1₩987.4M-68.4%28-3.4%₩35.3M-67.2%000%Shrinking
2022Q4₩1,738.2M-27.3%28+3.7%₩62.1M-29.9%000%Possible crowding
2022Q3₩1,699.5M-74.4%28+7.7%₩60.7M-76.2%010%Possible crowding
2022Q2₩2,153.9M-38.7%29+11.5%₩74.3M-45.1%000%Possible crowding
2022Q1₩3,122.4M-38.2%29+7.4%₩107.7M-42.5%200%Possible crowding
2021Q4₩2,391.2M27₩88.6M100%
2021Q3₩6,634.1M26₩255.2M000%
2021Q2₩3,514.3M26₩135.2M010%
2021Q1₩5,052M27₩187.1M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.