SEOUL COMMERCIAL AREA

문정역 발달상권

송파구문정2동· Area 333,436 m² · Area code 3120235 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

패스트푸드점 2025 Q4 · Seoul data

Estimated sales (quarter)₩87M±0.0% YoY
Stores19▼ -42.4% YoY
Sales per store₩4.6M▲ +73.7% YoY

Reading this area Stores fell 42.4% from a year earlier while estimated sales held at 0.0%, so sales per store rose 73.7%. (descriptive pattern: Possible recovery)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -37.7%
Stores▼ -17.4%
Sales per store▼ -24.6%
Market size
Estimated sales (quarter)
₩87M
vs 2024Q4
0.0%
Estimated transactions
5,548
Per-store economics
Estimated sales per store
₩4.6M
vs a year ago
+73.7%
Per transaction
₩16K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩87M – ₩159.4M
20212022202320242025
₩139.6M₩87M
Stores19 – 36
20212022202320242025
2319
Sales per store₩2.4M – ₩6.1M
20212022202320242025
₩6.1M₩4.6M
Openings0 – 8
20212022202320242025
51
Closings0 – 7
20212022202320242025
13
Franchise share63% – 126%
20212022202320242025
65%126%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY 0.0%, stores YoY -42.4%.

Competition change stores, openings, closings, franchise
Competition
Stores
19
vs a year ago
-42.4%
Franchise share
126% (24/19)
Movement
Openings (rate)
1 (2%)
Closings (rate)
3 (7%)
Net store change
−2
Estimated sales 2024 Q1 → 2025 Q4
₩87M₩87M
Stores 2024 Q1 → 2025 Q4
3619
Sales per store 2024 Q1 → 2025 Q4
₩2.4M₩4.6M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–119%
  • 11–1462%
  • 14–1711%
  • 17–2118%
  • 21–240%
Age
  • 10s0%
  • 20s18%
  • 30s36%
  • 40s17%
  • 50s26%
  • 60+3%
Weekday / weekend
  • Weekday98%
  • Weekend2%
Day of week
  • Mon21%
  • Tue22%
  • Wed22%
  • Thu16%
  • Fri17%
  • Sat2%
  • Sun0%
Gender
  • Male54%
  • Female46%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩87M0.0%19-42.4%₩4.6M+73.7%13126%Possible recovery
2025Q3₩87M0.0%21-40.0%₩4.1M+66.7%03114%Possible recovery
2025Q2₩87M0.0%23-36.1%₩3.8M+56.5%04109%Possible recovery
2025Q1₩87M0.0%27-25.0%₩3.2M+33.3%1793%Possible recovery
2024Q4₩87M-0.5%33-8.3%₩2.6M+8.6%1376%Possible recovery
2024Q3₩87M0.0%35+2.9%₩2.5M-2.9%0371%Mixed
2024Q2₩87M0.0%36+9.1%₩2.4M-8.3%3175%Possible crowding
2024Q1₩87M0.0%36+16.1%₩2.4M-13.9%5569%Possible crowding
2023Q4₩87.4M+0.5%36+12.5%₩2.4M-10.7%2069%Possible crowding
2023Q3₩87M-37.9%34+9.7%₩2.6M-43.4%3274%Possible crowding
2023Q2₩87M-45.4%33+3.1%₩2.6M-47.1%7476%Possible crowding
2023Q1₩87M-34.8%31-3.1%₩2.8M-32.7%1277%Shrinking
2022Q4₩87M-44.1%320.0%₩2.7M-44.1%4275%Mixed
2022Q3₩140.2M-3.6%31+3.3%₩4.5M-6.7%2274%Possible crowding
2022Q2₩159.4M+6.0%32+18.5%₩5M-10.6%4369%Competition inflow
2022Q1₩133.5M-4.4%32+39.1%₩4.2M-31.3%2266%Possible crowding
2021Q4₩155.7M32₩4.9M8466%
2021Q3₩145.4M30₩4.8M4063%
2021Q2₩150.4M27₩5.6M7067%
2021Q1₩139.6M23₩6.1M5165%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.