SEOUL COMMERCIAL AREA

서교동(홍대) 발달상권

마포구서교동· Area 246,429 m² · Area code 3120102 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

한식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩12,070.7M▲ +5.3% YoY
Stores78▲ +9.9% YoY
Sales per store₩154.8M▼ -4.1% YoY

Reading this area Estimated sales rose 5.3% from a year earlier, but stores rose 9.9%. The market grew, yet stores grew faster, so sales per store fell 4.1%. (descriptive pattern: Competition inflow)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +130.0%
Stores▲ +6.8%
Sales per store▲ +115.3%
Market size
Estimated sales (quarter)
₩12,070.7M
vs 2024Q4
+5.3%
Estimated transactions
269,800
Per-store economics
Estimated sales per store
₩154.8M
vs a year ago
-4.1%
Per transaction
₩45K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩4,222M – ₩12,070.7M
20212022202320242025
₩5,247.4M₩12,070.7M
Stores65 – 78
20212022202320242025
7378
Sales per store₩57.1M – ₩161.4M
20212022202320242025
₩71.9M₩154.8M
Openings0 – 8
20212022202320242025
13
Closings0 – 6
20212022202320242025
21
Franchise share5% – 10%
20212022202320242025
10%5%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +5.3%, stores YoY +9.9%.

Competition change stores, openings, closings, franchise
Competition
Stores
78
vs a year ago
+9.9%
Franchise share
5% (4/78)
Movement
Openings (rate)
3 (4%)
Closings (rate)
1 (1%)
Net store change
+2
Estimated sales 2024 Q1 → 2025 Q4
₩8,877.4M₩12,070.7M
Stores 2024 Q1 → 2025 Q4
6578
Sales per store 2024 Q1 → 2025 Q4
₩136.6M₩154.8M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–065%
  • 06–111%
  • 11–1425%
  • 14–1712%
  • 17–2140%
  • 21–2418%
Age
  • 10s0%
  • 20s27%
  • 30s32%
  • 40s16%
  • 50s15%
  • 60+9%
Weekday / weekend
  • Weekday73%
  • Weekend27%
Day of week
  • Mon11%
  • Tue14%
  • Wed16%
  • Thu14%
  • Fri17%
  • Sat17%
  • Sun10%
Gender
  • Male54%
  • Female46%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩12,070.7M+5.3%78+9.9%₩154.8M-4.1%315%Competition inflow
2025Q3₩8,863M+10.9%75+8.7%₩118.2M+2.1%447%Mixed
2025Q2₩8,765M+10.4%75+8.7%₩116.9M+1.6%337%Mixed
2025Q1₩9,174.9M+3.4%75+15.4%₩122.3M-10.4%857%Competition inflow
2024Q4₩11,458.4M+4.3%71+2.9%₩161.4M+1.4%428%Mixed
2024Q3₩7,990.1M+20.9%69-5.5%₩115.8M+27.9%009%Mixed
2024Q2₩7,939.1M+17.1%69-5.5%₩115.1M+23.9%619%Mixed
2024Q1₩8,877.4M+12.1%65-12.2%₩136.6M+27.6%158%Mixed
2023Q4₩10,981.7M+10.6%69-9.2%₩159.2M+21.8%047%Mixed
2023Q3₩6,607.9M+1.7%73-2.7%₩90.5M+4.5%447%Mixed
2023Q2₩6,780.5M+2.0%73-2.7%₩92.9M+4.8%357%Mixed
2023Q1₩7,920.4M+22.2%740.0%₩107M+22.2%238%Growing
2022Q4₩9,929.3M+12.5%76+4.1%₩130.6M+8.1%327%Growing
2022Q3₩6,497.8M+53.9%75+1.4%₩86.6M+51.9%117%Growing
2022Q2₩6,646.1M+23.0%75-1.3%₩88.6M+24.6%227%Growing
2022Q1₩6,480.2M+23.5%74+1.4%₩87.6M+21.8%448%Growing
2021Q4₩8,825M73₩120.9M5610%
2021Q3₩4,222M74₩57.1M139%
2021Q2₩5,405.4M76₩71.1M309%
2021Q1₩5,247.4M73₩71.9M1210%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.