SEOUL COMMERCIAL AREA

신사역 발달상권

서초구잠원동· Area 353,066 m² · Area code 3120178 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

중식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩1,610.3M▼ -10.5% YoY
Stores18▲ +12.5% YoY
Sales per store₩89.5M▼ -20.4% YoY

Reading this area Stores rose 12.5% from a year earlier while estimated sales stayed about the same (-10.5%), so sales per store fell 20.4%. (descriptive pattern: Possible crowding)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +53.0%
Stores▲ +20.0%
Sales per store▲ +27.5%
Market size
Estimated sales (quarter)
₩1,610.3M
vs 2024Q4
-10.5%
Estimated transactions
27,923
Per-store economics
Estimated sales per store
₩89.5M
vs a year ago
-20.4%
Per transaction
₩58K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩953.7M – ₩1,990.2M
20212022202320242025
₩1,052.3M₩1,610.3M
Stores15 – 21
20212022202320242025
1518
Sales per store₩59.6M – ₩112.4M
20212022202320242025
₩70.2M₩89.5M
Openings0 – 2
20212022202320242025
20
Closings0 – 2
20212022202320242025
20
Franchise share5% – 7%
20212022202320242025
7%6%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -10.5%, stores YoY +12.5%.

Competition change stores, openings, closings, franchise
Competition
Stores
18
vs a year ago
+12.5%
Franchise share
6% (1/18)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩1,744M₩1,610.3M
Stores 2024 Q1 → 2025 Q4
1818
Sales per store 2024 Q1 → 2025 Q4
₩96.9M₩89.5M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–064%
  • 06–114%
  • 11–1429%
  • 14–178%
  • 17–2138%
  • 21–2416%
Age
  • 10s0%
  • 20s13%
  • 30s32%
  • 40s22%
  • 50s17%
  • 60+16%
Weekday / weekend
  • Weekday80%
  • Weekend20%
Day of week
  • Mon16%
  • Tue15%
  • Wed15%
  • Thu16%
  • Fri19%
  • Sat11%
  • Sun9%
Gender
  • Male69%
  • Female31%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩1,610.3M-10.5%18+12.5%₩89.5M-20.4%006%Possible crowding
2025Q3₩1,639.5M+0.5%18+5.9%₩91.1M-5.1%006%Possible crowding
2025Q2₩1,570.9M-2.4%17-5.6%₩92.4M+3.4%006%Possible recovery
2025Q1₩1,645.5M-5.6%17-5.6%₩96.8M-0.1%106%Shrinking
2024Q4₩1,798.3M-5.5%16-15.8%₩112.4M+12.3%126%Shrinking
2024Q3₩1,631.4M-5.4%17-10.5%₩96M+5.7%126%Shrinking
2024Q2₩1,609.3M+0.8%18-14.3%₩89.4M+17.6%006%Possible recovery
2024Q1₩1,744M-5.3%18-5.3%₩96.9M-0.1%016%Shrinking
2023Q4₩1,902.2M-4.4%190.0%₩100.1M-4.4%225%Mixed
2023Q3₩1,724.6M-7.5%19+11.8%₩90.8M-17.3%025%Possible crowding
2023Q2₩1,596.3M-5.2%21+23.5%₩76M-23.3%205%Possible crowding
2023Q1₩1,842M+50.4%19+18.8%₩96.9M+26.7%005%Growing
2022Q4₩1,990.2M+34.2%19+18.8%₩104.7M+13.0%205%Growing
2022Q3₩1,865.1M+95.6%17+6.3%₩109.7M+84.1%006%Growing
2022Q2₩1,684.3M+35.4%17+6.3%₩99.1M+27.4%106%Growing
2022Q1₩1,224.4M+16.4%16+6.7%₩76.5M+9.1%006%Growing
2021Q4₩1,483.1M16₩92.7M006%
2021Q3₩953.7M16₩59.6M006%
2021Q2₩1,244.1M16₩77.8M106%
2021Q1₩1,052.3M15₩70.2M227%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.