SEOUL COMMERCIAL AREA

신사역 발달상권

서초구잠원동· Area 353,066 m² · Area code 3120178 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

제과점 2025 Q4 · Seoul data

Estimated sales (quarter)₩188.9M▲ +23.3% YoY
Stores5±0.0% YoY
Sales per store₩37.8M▲ +23.3% YoY

Reading this area Estimated sales rose 23.3% from a year earlier while stores were about the same at 0.0%, so sales per store also rose 23.3%. (descriptive pattern: Growing)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +1.4%
Stores▲ +25.0%
Sales per store▼ -18.9%
Market size
Estimated sales (quarter)
₩188.9M
vs 2024Q4
+23.3%
Estimated transactions
14,325
Per-store economics
Estimated sales per store
₩37.8M
vs a year ago
+23.3%
Per transaction
₩13K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩137.6M – ₩195.6M
20212022202320242025
₩186.3M₩188.9M
Stores4 – 6
20212022202320242025
45
Sales per store₩24.2M – ₩46.6M
20212022202320242025
₩46.6M₩37.8M
Openings0 – 1
20212022202320242025
00
Closings0 – 1
20212022202320242025
10
Franchise share33% – 75%
20212022202320242025
75%40%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +23.3%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
5
vs a year ago
0.0%
Franchise share
40% (2/5)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩141.6M₩188.9M
Stores 2024 Q1 → 2025 Q4
55
Sales per store 2024 Q1 → 2025 Q4
₩28.3M₩37.8M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1113%
  • 11–1438%
  • 14–1726%
  • 17–2122%
  • 21–242%
Age
  • 10s1%
  • 20s15%
  • 30s28%
  • 40s21%
  • 50s18%
  • 60+17%
Weekday / weekend
  • Weekday85%
  • Weekend15%
Day of week
  • Mon14%
  • Tue16%
  • Wed21%
  • Thu16%
  • Fri18%
  • Sat15%
  • Sun0%
Gender
  • Male34%
  • Female66%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩188.9M+23.3%50.0%₩37.8M+23.3%0040%Growing
2025Q3₩162.8M+11.6%50.0%₩32.6M+11.6%0040%Growing
2025Q2₩154.5M+1.7%50.0%₩30.9M+1.7%0040%Mixed
2025Q1₩140.3M-0.9%50.0%₩28.1M-0.9%0040%Mixed
2024Q4₩153.2M+8.7%50.0%₩30.6M+8.7%0040%Growing
2024Q3₩145.9M+6.1%50.0%₩29.2M+6.1%0040%Growing
2024Q2₩151.9M+4.8%5-16.7%₩30.4M+25.7%0040%Mixed
2024Q1₩141.6M-11.9%5-16.7%₩28.3M+5.7%0040%Shrinking
2023Q4₩141M-19.4%5-16.7%₩28.2M-3.2%0040%Shrinking
2023Q3₩137.6M-10.8%50.0%₩27.5M-10.8%0140%Mixed
2023Q2₩145M-14.9%6+20.0%₩24.2M-29.1%0033%Possible crowding
2023Q1₩160.7M+0.3%6+20.0%₩26.8M-16.4%0033%Possible crowding
2022Q4₩174.8M-1.7%6+20.0%₩29.1M-18.1%1033%Possible crowding
2022Q3₩154.4M-4.1%50.0%₩30.9M-4.1%0040%Mixed
2022Q2₩170.4M-12.9%50.0%₩34.1M-12.9%0040%Mixed
2022Q1₩160.2M-14.0%5+25.0%₩32M-31.2%0040%Possible crowding
2021Q4₩177.8M5₩35.6M0140%
2021Q3₩160.9M5₩32.2M0060%
2021Q2₩195.6M5₩39.1M1060%
2021Q1₩186.3M4₩46.6M0175%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.