SEOUL COMMERCIAL AREA

신사역 발달상권

서초구잠원동· Area 353,066 m² · Area code 3120178 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

패스트푸드점 2025 Q4 · Seoul data

Estimated sales (quarter)₩353.5M▼ -14.4% YoY
Stores6▲ +20.0% YoY
Sales per store₩58.9M▼ -28.6% YoY

Reading this area Stores rose 20.0% from a year earlier while estimated sales stayed about the same (-14.4%), so sales per store fell 28.6%. (descriptive pattern: Possible crowding)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +3.8%
Stores▼ -33.3%
Sales per store▲ +55.7%
Market size
Estimated sales (quarter)
₩353.5M
vs 2024Q4
-14.4%
Estimated transactions
24,202
Per-store economics
Estimated sales per store
₩58.9M
vs a year ago
-28.6%
Per transaction
₩15K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩33.2M – ₩464.6M
20212022202320242025
₩340.4M₩353.5M
Stores5 – 9
20212022202320242025
96
Sales per store₩4.7M – ₩92.9M
20212022202320242025
₩37.8M₩58.9M
Openings0 – 3
20212022202320242025
23
Closings0 – 2
20212022202320242025
01
Franchise share44% – 180%
20212022202320242025
44%167%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -14.4%, stores YoY +20.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
6
vs a year ago
+20.0%
Franchise share
167% (10/6)
Movement
Openings (rate)
3 (19%)
Closings (rate)
1 (6%)
Net store change
+2
Estimated sales 2024 Q1 → 2025 Q4
₩315.8M₩353.5M
Stores 2024 Q1 → 2025 Q4
56
Sales per store 2024 Q1 → 2025 Q4
₩63.2M₩58.9M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–117%
  • 11–1442%
  • 14–1715%
  • 17–2134%
  • 21–242%
Age
  • 10s1%
  • 20s24%
  • 30s34%
  • 40s22%
  • 50s14%
  • 60+5%
Weekday / weekend
  • Weekday82%
  • Weekend18%
Day of week
  • Mon16%
  • Tue18%
  • Wed16%
  • Thu15%
  • Fri17%
  • Sat10%
  • Sun8%
Gender
  • Male49%
  • Female51%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩353.5M-14.4%6+20.0%₩58.9M-28.6%31167%Possible crowding
2025Q3₩364M-21.7%50.0%₩72.8M-21.7%11180%Mixed
2025Q2₩417.5M+6.9%50.0%₩83.5M+6.9%00180%Growing
2025Q1₩424.7M+34.5%50.0%₩84.9M+34.5%00180%Growing
2024Q4₩412.7M+34.3%5-16.7%₩82.5M+61.2%00180%Mixed
2024Q3₩464.6M+41.7%5-16.7%₩92.9M+70.1%10180%Mixed
2024Q2₩390.4M+37.3%5-16.7%₩78.1M+64.8%10160%Mixed
2024Q1₩315.8M+852.6%5-28.6%₩63.2M+1233.6%01140%Mixed
2023Q4₩307.2M-9.8%6-14.3%₩51.2M+5.2%00117%Shrinking
2023Q3₩327.8M-19.0%6-25.0%₩54.6M+8.0%10117%Shrinking
2023Q2₩284.3M-24.1%6-25.0%₩47.4M+1.2%12100%Shrinking
2023Q1₩33.2M-90.6%7-12.5%₩4.7M-89.3%1086%Shrinking
2022Q4₩340.6M-14.9%7-12.5%₩48.7M-2.7%0171%Shrinking
2022Q3₩404.7M-11.2%80.0%₩50.6M-11.2%0063%Mixed
2022Q2₩374.5M-12.2%80.0%₩46.8M-12.2%0063%Mixed
2022Q1₩353.2M+3.7%8-11.1%₩44.1M+16.7%0063%Mixed
2021Q4₩400.2M8₩50M0063%
2021Q3₩455.8M8₩57M1063%
2021Q2₩426.5M8₩53.3M0150%
2021Q1₩340.4M9₩37.8M2044%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.