SEOUL COMMERCIAL AREA

신사역 발달상권

서초구잠원동· Area 353,066 m² · Area code 3120178 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

반찬가게 2025 Q4 · Seoul data

Estimated sales (quarter)₩31M▼ -25.6% YoY
Stores31▼ -3.1% YoY
Sales per store₩1M▼ -23.2% YoY

Reading this area Estimated sales fell 25.6% from a year earlier and stores fell 3.1%. Sales per store are down 23.2%. (descriptive pattern: Shrinking)

Market change how size and per-store sales moved
Change 2021 Q4 → 2025 Q4
Estimated sales▲ +178.8%
Stores▼ -6.1%
Sales per store▲ +196.8%
Market size
Estimated sales (quarter)
₩31M
vs 2024Q4
-25.6%
Estimated transactions
8,804
Per-store economics
Estimated sales per store
₩1M
vs a year ago
-23.2%
Per transaction
₩4K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩4.3M – ₩617.6M
20212022202320242025
₩31M
Stores30 – 36
20212022202320242025
3631
Sales per store₩138K – ₩18.7M
20212022202320242025
₩1M
Openings0 – 2
20212022202320242025
11
Closings0 – 3
20212022202320242025
01
Franchise share3% – 3%
20212022202320242025
3%3%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -25.6%, stores YoY -3.1%.

Competition change stores, openings, closings, franchise
Competition
Stores
31
vs a year ago
-3.1%
Franchise share
3% (1/31)
Movement
Openings (rate)
1 (3%)
Closings (rate)
1 (3%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩617.6M₩31M
Stores 2024 Q1 → 2025 Q4
3331
Sales per store 2024 Q1 → 2025 Q4
₩18.7M₩1M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–112%
  • 11–1446%
  • 14–1750%
  • 17–212%
  • 21–240%
Age
  • 10s0%
  • 20s15%
  • 30s48%
  • 40s19%
  • 50s12%
  • 60+6%
Weekday / weekend
  • Weekday75%
  • Weekend25%
Day of week
  • Mon0%
  • Tue0%
  • Wed21%
  • Thu21%
  • Fri33%
  • Sat25%
  • Sun0%
Gender
  • Male45%
  • Female55%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩31M-25.6%31-3.1%₩1M-23.2%113%Shrinking
2025Q3₩4.3M-95.4%31-3.1%₩138K-95.2%003%Shrinking
2025Q2₩90.3M31-6.1%₩2.9M013%
2025Q1₩31.3M-94.9%32-3.0%₩977K-94.8%003%Shrinking
2024Q4₩41.7M32+3.2%₩1.3M003%
2024Q3₩92.3M320.0%₩2.9M013%
2024Q233+3.1%003%
2024Q1₩617.6M33+3.1%₩18.7M203%
2023Q431+3.3%013%
2023Q332+3.2%113%
2023Q2₩6.1M-77.8%320.0%₩189K-77.8%003%Mixed
2023Q132-3.0%203%
2022Q4₩100.7M+805.3%30-9.1%₩3.4M+895.9%123%Mixed
2022Q331-6.1%013%
2022Q2₩27.3M32-11.1%₩852K013%
2022Q1₩4.7M33-8.3%₩144K113%
2021Q4₩11.1M33₩337K003%
2021Q333033%
2021Q236113%
2021Q136103%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.