SEOUL COMMERCIAL AREA

신사역 발달상권

서초구잠원동· Area 353,066 m² · Area code 3120178 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

세탁소 2025 Q4 · Seoul data

Estimated sales (quarter)₩126.5M▼ -11.4% YoY
Stores9▲ +12.5% YoY
Sales per store₩14.1M▼ -21.3% YoY

Reading this area Stores rose 12.5% from a year earlier while estimated sales stayed about the same (-11.4%), so sales per store fell 21.3%. (descriptive pattern: Possible crowding)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +128.0%
Stores▼ -10.0%
Sales per store▲ +153.3%
Market size
Estimated sales (quarter)
₩126.5M
vs 2024Q4
-11.4%
Estimated transactions
2,665
Per-store economics
Estimated sales per store
₩14.1M
vs a year ago
-21.3%
Per transaction
₩47K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩43.4M – ₩142.8M
20212022202320242025
₩55.5M₩126.5M
Stores8 – 10
20212022202320242025
109
Sales per store₩4.8M – ₩17.9M
20212022202320242025
₩5.5M₩14.1M
Openings0 – 2
20212022202320242025
00
Closings0 – 2
20212022202320242025
01
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -11.4%, stores YoY +12.5%.

Competition change stores, openings, closings, franchise
Competition
Stores
9
vs a year ago
+12.5%
Franchise share
0% (0/9)
Movement
Openings (rate)
0 (0%)
Closings (rate)
1 (11%)
Net store change
−1
Estimated sales 2024 Q1 → 2025 Q4
₩115.9M₩126.5M
Stores 2024 Q1 → 2025 Q4
109
Sales per store 2024 Q1 → 2025 Q4
₩11.6M₩14.1M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1130%
  • 11–1429%
  • 14–1724%
  • 17–2114%
  • 21–242%
Age
  • 10s0%
  • 20s7%
  • 30s24%
  • 40s40%
  • 50s21%
  • 60+8%
Weekday / weekend
  • Weekday91%
  • Weekend9%
Day of week
  • Mon21%
  • Tue13%
  • Wed20%
  • Thu19%
  • Fri18%
  • Sat7%
  • Sun2%
Gender
  • Male51%
  • Female49%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩126.5M-11.4%9+12.5%₩14.1M-21.3%010%Possible crowding
2025Q3₩122.6M+36.2%10+25.0%₩12.3M+9.0%200%Growing
2025Q2₩112.2M-15.4%80.0%₩14M-15.4%000%Mixed
2025Q1₩91.3M-21.3%8-20.0%₩11.4M-1.6%000%Shrinking
2024Q4₩142.8M+67.6%8-20.0%₩17.9M+109.5%000%Mixed
2024Q3₩90M+15.0%8-20.0%₩11.3M+43.8%000%Mixed
2024Q2₩132.5M+12.7%8-20.0%₩16.6M+40.9%020%Mixed
2024Q1₩115.9M+70.6%100.0%₩11.6M+70.6%110%Growing
2023Q4₩85.2M+44.3%10+11.1%₩8.5M+29.8%000%Growing
2023Q3₩78.3M+46.3%10+11.1%₩7.8M+31.7%000%Growing
2023Q2₩117.6M+153.2%10+11.1%₩11.8M+127.9%000%Growing
2023Q1₩67.9M+56.6%10+11.1%₩6.8M+40.9%100%Growing
2022Q4₩59.1M-2.8%90.0%₩6.6M-2.8%000%Mixed
2022Q3₩53.5M-0.7%90.0%₩5.9M-0.7%000%Mixed
2022Q2₩46.4M-14.2%9-10.0%₩5.2M-4.6%110%Shrinking
2022Q1₩43.4M-21.8%9-10.0%₩4.8M-13.1%000%Shrinking
2021Q4₩60.8M9₩6.8M000%
2021Q3₩53.8M9₩6M010%
2021Q2₩54.1M10₩5.4M000%
2021Q1₩55.5M10₩5.5M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.