SEOUL COMMERCIAL AREA

신사역 발달상권

서초구잠원동· Area 353,066 m² · Area code 3120178 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

일반교습학원 2025 Q4 · Seoul data

Estimated sales (quarter)₩74.8M▼ -83.5% YoY
Stores31▼ -3.1% YoY
Sales per store₩2.4M▼ -83.0% YoY

Reading this area Estimated sales fell 83.5% from a year earlier and stores fell 3.1%. Sales per store are down 83.0%. (descriptive pattern: Shrinking)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -68.8%
Stores▲ +63.2%
Sales per store▼ -80.8%
Market size
Estimated sales (quarter)
₩74.8M
vs 2024Q4
-83.5%
Estimated transactions
190
Per-store economics
Estimated sales per store
₩2.4M
vs a year ago
-83.0%
Per transaction
₩394K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩74.8M – ₩876.7M
20212022202320242025
₩239.3M₩74.8M
Stores18 – 35
20212022202320242025
1931
Sales per store₩2.4M – ₩33.7M
20212022202320242025
₩12.6M₩2.4M
Openings0 – 6
20212022202320242025
01
Closings0 – 2
20212022202320242025
21
Franchise share3% – 6%
20212022202320242025
5%3%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -83.5%, stores YoY -3.1%.

Competition change stores, openings, closings, franchise
Competition
Stores
31
vs a year ago
-3.1%
Franchise share
3% (1/31)
Movement
Openings (rate)
1 (3%)
Closings (rate)
1 (3%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩370.8M₩74.8M
Stores 2024 Q1 → 2025 Q4
2231
Sales per store 2024 Q1 → 2025 Q4
₩16.9M₩2.4M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–110%
  • 11–1442%
  • 14–1748%
  • 17–2110%
  • 21–240%
Age
  • 10s0%
  • 20s29%
  • 30s0%
  • 40s24%
  • 50s41%
  • 60+7%
Weekday / weekend
  • Weekday86%
  • Weekend14%
Day of week
  • Mon10%
  • Tue0%
  • Wed35%
  • Thu41%
  • Fri0%
  • Sat0%
  • Sun14%
Gender
  • Male13%
  • Female87%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩74.8M-83.5%31-3.1%₩2.4M-83.0%113%Shrinking
2025Q3₩180.1M-59.6%310.0%₩5.8M-59.6%023%Mixed
2025Q2₩329.2M-62.4%34+30.8%₩9.7M-71.3%003%Possible crowding
2025Q1₩395M+6.5%35+59.1%₩11.3M-33.0%303%Competition inflow
2024Q4₩454.2M+53.9%32+68.4%₩14.2M-8.6%323%Competition inflow
2024Q3₩446.3M+49.7%31+63.2%₩14.4M-8.3%613%Competition inflow
2024Q2₩876.7M+210.9%26+36.8%₩33.7M+127.2%514%Growing
2024Q1₩370.8M+14.7%22+22.2%₩16.9M-6.2%305%Competition inflow
2023Q4₩295.1M+17.9%19+5.6%₩15.5M+11.7%005%Growing
2023Q3₩298.2M+6.5%190.0%₩15.7M+6.5%005%Growing
2023Q2₩282M+3.1%190.0%₩14.8M+3.1%105%Growing
2023Q1₩323.3M+17.9%180.0%₩18M+17.9%006%Growing
2022Q4₩250.3M+2.7%180.0%₩13.9M+2.7%126%Mixed
2022Q3₩279.9M+29.3%19+5.6%₩14.7M+22.5%005%Growing
2022Q2₩273.4M-2.7%190.0%₩14.4M-2.7%105%Mixed
2022Q1₩274.2M+14.6%18-5.3%₩15.2M+21.0%006%Mixed
2021Q4₩243.7M18₩13.5M006%
2021Q3₩216.4M18₩12M126%
2021Q2₩280.9M19₩14.8M005%
2021Q1₩239.3M19₩12.6M025%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.