SEOUL COMMERCIAL AREA

신사역 발달상권

서초구잠원동· Area 353,066 m² · Area code 3120178 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

분식전문점 2025 Q4 · Seoul data

Estimated sales (quarter)₩910.9M▼ -8.4% YoY
Stores12▲ +20.0% YoY
Sales per store₩75.9M▼ -23.7% YoY

Reading this area Stores rose 20.0% from a year earlier while estimated sales stayed about the same (-8.4%), so sales per store fell 23.7%. (descriptive pattern: Possible crowding)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +5.2%
Stores▼ -33.3%
Sales per store▲ +57.8%
Market size
Estimated sales (quarter)
₩910.9M
vs 2024Q4
-8.4%
Estimated transactions
75,789
Per-store economics
Estimated sales per store
₩75.9M
vs a year ago
-23.7%
Per transaction
₩12K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩769.3M – ₩1,164.1M
20212022202320242025
₩865.8M₩910.9M
Stores9 – 18
20212022202320242025
1812
Sales per store₩45.3M – ₩103.8M
20212022202320242025
₩48.1M₩75.9M
Openings0 – 3
20212022202320242025
01
Closings0 – 3
20212022202320242025
01
Franchise share50% – 111%
20212022202320242025
50%67%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -8.4%, stores YoY +20.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
12
vs a year ago
+20.0%
Franchise share
67% (8/12)
Movement
Openings (rate)
1 (5%)
Closings (rate)
1 (5%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩969.6M₩910.9M
Stores 2024 Q1 → 2025 Q4
1112
Sales per store 2024 Q1 → 2025 Q4
₩88.1M₩75.9M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–063%
  • 06–1112%
  • 11–1444%
  • 14–1715%
  • 17–2121%
  • 21–245%
Age
  • 10s1%
  • 20s19%
  • 30s28%
  • 40s23%
  • 50s17%
  • 60+12%
Weekday / weekend
  • Weekday81%
  • Weekend19%
Day of week
  • Mon17%
  • Tue16%
  • Wed17%
  • Thu16%
  • Fri15%
  • Sat12%
  • Sun7%
Gender
  • Male50%
  • Female50%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩910.9M-8.4%12+20.0%₩75.9M-23.7%1167%Possible crowding
2025Q3₩874.1M-6.5%12+33.3%₩72.8M-29.8%0067%Possible crowding
2025Q2₩960.1M-2.2%12+9.1%₩80M-10.3%0067%Possible crowding
2025Q1₩894.7M-7.7%12+9.1%₩74.6M-15.4%2067%Possible crowding
2024Q4₩994.5M-2.1%10-16.7%₩99.5M+17.5%1280%Possible recovery
2024Q3₩934.5M-4.1%9-35.7%₩103.8M+49.2%13111%Shrinking
2024Q2₩981.4M-13.2%11-21.4%₩89.2M+10.4%0091%Shrinking
2024Q1₩969.6M-14.8%11-21.4%₩88.1M+8.4%0191%Shrinking
2023Q4₩1,016M-12.7%12-20.0%₩84.7M+9.1%0283%Shrinking
2023Q3₩974.2M-11.4%14-6.7%₩69.6M-5.1%0071%Shrinking
2023Q2₩1,131.1M+7.2%14-17.6%₩80.8M+30.1%0071%Mixed
2023Q1₩1,138.4M+33.8%14-22.2%₩81.3M+72.0%0171%Mixed
2022Q4₩1,164.1M+21.8%15-6.3%₩77.6M+30.0%0167%Mixed
2022Q3₩1,099.6M+42.9%15-11.8%₩73.3M+62.0%0273%Mixed
2022Q2₩1,055.6M+15.4%17-5.6%₩62.1M+22.2%0165%Mixed
2022Q1₩850.8M-1.7%180.0%₩47.3M-1.7%2061%Mixed
2021Q4₩955.5M16₩59.7M0169%
2021Q3₩769.3M17₩45.3M3265%
2021Q2₩914.9M18₩50.8M1150%
2021Q1₩865.8M18₩48.1M0050%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.