SEOUL COMMERCIAL AREA

신사역 발달상권

서초구잠원동· Area 353,066 m² · Area code 3120178 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

당구장 2025 Q4 · Seoul data

Estimated sales (quarter)₩108.1M▲ +20.3% YoY
Stores4▼ -33.3% YoY
Sales per store₩27M▲ +80.5% YoY

Reading this area Against a year earlier, estimated sales +20.3%, stores -33.3% and sales per store +80.5% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +148.8%
Stores▼ -55.6%
Sales per store▲ +459.8%
Market size
Estimated sales (quarter)
₩108.1M
vs 2024Q4
+20.3%
Estimated transactions
1,160
Per-store economics
Estimated sales per store
₩27M
vs a year ago
+80.5%
Per transaction
₩93K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩43.5M – ₩108.1M
20212022202320242025
₩43.5M₩108.1M
Stores4 – 9
20212022202320242025
94
Sales per store₩4.8M – ₩27M
20212022202320242025
₩4.8M₩27M
Openings0 – 1
20212022202320242025
00
Closings0 – 1
20212022202320242025
10
Franchise share11% – 25%
20212022202320242025
11%25%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +20.3%, stores YoY -33.3%.

Competition change stores, openings, closings, franchise
Competition
Stores
4
vs a year ago
-33.3%
Franchise share
25% (1/4)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩100.2M₩108.1M
Stores 2024 Q1 → 2025 Q4
54
Sales per store 2024 Q1 → 2025 Q4
₩20M₩27M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–0615%
  • 06–115%
  • 11–142%
  • 14–1713%
  • 17–2127%
  • 21–2439%
Age
  • 10s1%
  • 20s23%
  • 30s37%
  • 40s25%
  • 50s6%
  • 60+7%
Weekday / weekend
  • Weekday67%
  • Weekend33%
Day of week
  • Mon13%
  • Tue17%
  • Wed18%
  • Thu6%
  • Fri13%
  • Sat18%
  • Sun15%
Gender
  • Male77%
  • Female23%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩108.1M+20.3%4-33.3%₩27M+80.5%0025%Mixed
2025Q3₩107.3M+3.5%4-20.0%₩26.8M+29.3%0125%Mixed
2025Q2₩75.3M-20.1%50.0%₩15.1M-20.1%0020%Mixed
2025Q1₩72.2M-27.9%50.0%₩14.4M-27.9%0120%Mixed
2024Q4₩89.9M+1.2%6+20.0%₩15M-15.7%1017%Possible crowding
2024Q3₩103.7M+10.9%5-16.7%₩20.7M+33.1%0020%Mixed
2024Q2₩94.3M+6.7%5-28.6%₩18.9M+49.4%0020%Mixed
2024Q1₩100.2M+13.7%5-16.7%₩20M+36.5%0020%Mixed
2023Q4₩88.9M+1.7%5-28.6%₩17.8M+42.4%0120%Possible recovery
2023Q3₩93.5M+3.6%6-14.3%₩15.6M+20.9%0117%Mixed
2023Q2₩88.4M-8.2%70.0%₩12.6M-8.2%1014%Mixed
2023Q1₩88.1M+60.0%6-25.0%₩14.7M+113.4%0117%Mixed
2022Q4₩87.3M+1.0%7-12.5%₩12.5M+15.4%0014%Possible recovery
2022Q3₩90.2M+57.0%7-22.2%₩12.9M+101.9%0014%Mixed
2022Q2₩96.2M+12.9%7-22.2%₩13.7M+45.1%0114%Mixed
2022Q1₩55M+26.6%8-11.1%₩6.9M+42.4%0013%Mixed
2021Q4₩86.5M8₩10.8M0113%
2021Q3₩57.5M9₩6.4M0011%
2021Q2₩85.2M9₩9.5M0011%
2021Q1₩43.5M9₩4.8M0111%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.