SEOUL COMMERCIAL AREA

신사역 발달상권

서초구잠원동· Area 353,066 m² · Area code 3120178 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

조명용품 2025 Q4 · Seoul data

Estimated sales (quarter)₩1.6M▼ -43.5% YoY
Stores24±0.0% YoY
Sales per store₩65K▼ -43.5% YoY

Reading this area Against a year earlier, estimated sales -43.5%, stores 0.0% and sales per store -43.5% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -69.9%
Stores±0.0%
Sales per store▼ -69.9%
Market size
Estimated sales (quarter)
₩1.6M
vs 2024Q4
-43.5%
Estimated transactions
102
Per-store economics
Estimated sales per store
₩65K
vs a year ago
-43.5%
Per transaction
₩15K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩1.6M – ₩6.7M
20212022202320242025
₩5.2M₩1.6M
Stores24 – 28
20212022202320242025
2424
Sales per store₩65K – ₩268K
20212022202320242025
₩216K₩65K
Openings0 – 1
20212022202320242025
00
Closings0 – 2
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -43.5%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
24
vs a year ago
0.0%
Franchise share
0% (0/24)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩3.3M₩1.6M
Stores 2024 Q1 → 2025 Q4
2524
Sales per store 2024 Q1 → 2025 Q4
₩133K₩65K

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–116%
  • 11–1440%
  • 14–1710%
  • 17–2144%
  • 21–240%
Age
  • 10s0%
  • 20s0%
  • 30s0%
  • 40s31%
  • 50s3%
  • 60+66%
Weekday / weekend
  • Weekday100%
  • Weekend0%
Day of week
  • Mon7%
  • Tue9%
  • Wed40%
  • Thu19%
  • Fri25%
  • Sat0%
  • Sun0%
Gender
  • Male79%
  • Female21%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩1.6M-43.5%240.0%₩65K-43.5%000%Mixed
2025Q3₩2.8M+15.5%240.0%₩118K+15.5%000%Growing
2025Q2₩1.8M+2.2%24-4.0%₩75K+6.5%000%Possible recovery
2025Q1₩3.3M-0.7%24-4.0%₩137K+3.4%000%Possible recovery
2024Q4₩2.8M-40.4%24-11.1%₩115K-32.9%000%Shrinking
2024Q3₩2.5M-46.9%24-11.1%₩102K-40.3%010%Shrinking
2024Q2₩1.8M-64.5%25-7.4%₩71K-61.7%000%Shrinking
2024Q1₩3.3M-27.9%25-10.7%₩133K-19.2%020%Shrinking
2023Q4₩4.6M-26.7%270.0%₩171K-26.7%000%Mixed
2023Q3₩4.6M-13.1%27+3.8%₩171K-16.3%000%Possible crowding
2023Q2₩5M+70.4%27+3.8%₩185K+64.1%010%Growing
2023Q1₩4.6M+47.6%28+12.0%₩164K+31.8%100%Growing
2022Q4₩6.3M-5.7%27+8.0%₩234K-12.7%100%Possible crowding
2022Q3₩5.3M+7.7%26+4.0%₩204K+3.6%000%Growing
2022Q2₩2.9M-8.5%26+4.0%₩112K-12.1%100%Possible crowding
2022Q1₩3.1M-39.9%25+4.2%₩125K-42.3%000%Possible crowding
2021Q4₩6.7M25₩268K000%
2021Q3₩4.9M25₩197K000%
2021Q2₩3.2M25₩128K100%
2021Q1₩5.2M24₩216K000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.