SEOUL COMMERCIAL AREA

신사역 발달상권

서초구잠원동· Area 353,066 m² · Area code 3120178 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

컴퓨터및주변장치판매 2025 Q4 · Seoul data

Estimated sales (quarter)₩4,491.2M▲ +14.3% YoY
Stores23▼ -4.2% YoY
Sales per store₩195.3M▲ +19.2% YoY

Reading this area Against a year earlier, estimated sales +14.3%, stores -4.2% and sales per store +19.2% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +21.6%
Stores▲ +15.0%
Sales per store▲ +5.8%
Market size
Estimated sales (quarter)
₩4,491.2M
vs 2024Q4
+14.3%
Estimated transactions
3,898
Per-store economics
Estimated sales per store
₩195.3M
vs a year ago
+19.2%
Per transaction
₩1.2M
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩22.6M – ₩4,491.2M
20212022202320242025
₩3,692.5M₩4,491.2M
Stores20 – 24
20212022202320242025
2023
Sales per store₩940K – ₩206.9M
20212022202320242025
₩184.6M₩195.3M
Openings0 – 2
20212022202320242025
01
Closings0 – 1
20212022202320242025
01
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +14.3%, stores YoY -4.2%.

Competition change stores, openings, closings, franchise
Competition
Stores
23
vs a year ago
-4.2%
Franchise share
0% (0/23)
Movement
Openings (rate)
1 (4%)
Closings (rate)
1 (4%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩3,108.7M₩4,491.2M
Stores 2024 Q1 → 2025 Q4
2423
Sales per store 2024 Q1 → 2025 Q4
₩129.5M₩195.3M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–111%
  • 11–1488%
  • 14–174%
  • 17–217%
  • 21–240%
Age
  • 10s0%
  • 20s2%
  • 30s80%
  • 40s18%
  • 50s0%
  • 60+1%
Weekday / weekend
  • Weekday100%
  • Weekend0%
Day of week
  • Mon11%
  • Tue76%
  • Wed9%
  • Thu1%
  • Fri3%
  • Sat0%
  • Sun0%
Gender
  • Male83%
  • Female17%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩4,491.2M+14.3%23-4.2%₩195.3M+19.2%110%Mixed
2025Q3₩370.4M-5.9%23-4.2%₩16.1M-1.8%000%Shrinking
2025Q2₩3,790.9M+16708.5%23-4.2%₩164.8M+17439.3%000%Mixed
2025Q1₩645M-79.3%23-4.2%₩28M-78.4%010%Shrinking
2024Q4₩3,930.3M+4185.2%240.0%₩163.8M+4185.2%000%Growing
2024Q3₩393.6M240.0%₩16.4M000%
2024Q2₩22.6M-54.5%240.0%₩940K-54.5%000%Mixed
2024Q1₩3,108.7M240.0%₩129.5M000%
2023Q4₩91.7M24+9.1%₩3.8M000%
2023Q324+9.1%110%
2023Q2₩49.6M24+9.1%₩2.1M000%
2023Q124+9.1%200%
2022Q4220.0%000%
2022Q322+4.8%000%
2022Q222+4.8%000%
2022Q122+10.0%000%
2021Q422100%
2021Q3₩4,345.3M21₩206.9M000%
2021Q221100%
2021Q1₩3,692.5M20₩184.6M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.