SEOUL COMMERCIAL AREA

신사역 Developed area

Seocho-gu (서초구) 잠원동· Area 353,066 m² · Area code 3120178 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

일식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩5,711.9M▼ -10.5% YoY
Stores29▼ -6.5% YoY
Sales per store₩197M▼ -4.3% YoY

Reading this area Estimated sales fell 10.5% from a year earlier and stores fell 6.5%. Sales per store are down 4.3%. (vs a year earlier: Sales↓ · Stores↓ · Per store↓)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +94.0%
Stores▲ +3.6%
Sales per store▲ +87.3%
Market size
Estimated sales (quarter)
₩5,711.9M
vs 2024Q4
-10.5%
Estimated transactions
83,814
Per-store economics
Estimated sales per store
₩197M
vs a year ago
-4.3%
Per transaction
₩68K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩2,830.6M – ₩6,413.5M
20212022202320242025
₩2,944M₩5,711.9M
Stores28 – 36
20212022202320242025
2829
Sales per store₩94.4M – ₩205.8M
20212022202320242025
₩105.1M₩197M
Openings0 – 5
20212022202320242025
00
Closings0 – 4
20212022202320242025
00
Franchise share9% – 21%
20212022202320242025
11%21%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -10.5%, stores YoY -6.5%.

Competition change stores, openings, closings, franchise
Competition
Stores
29
vs a year ago
-6.5%
Franchise share
21% (6/29)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩5,659.5M₩5,711.9M
Stores 2024 Q1 → 2025 Q4
3329
Sales per store 2024 Q1 → 2025 Q4
₩171.5M₩197M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–064%
  • 06–110%
  • 11–1415%
  • 14–174%
  • 17–2145%
  • 21–2431%
Age
  • 10s1%
  • 20s25%
  • 30s37%
  • 40s17%
  • 50s13%
  • 60+7%
Weekday / weekend
  • Weekday74%
  • Weekend26%
Day of week
  • Mon11%
  • Tue14%
  • Wed16%
  • Thu16%
  • Fri18%
  • Sat16%
  • Sun10%
Gender
  • Male58%
  • Female42%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q4₩5,711.9M-10.5%29-6.5%₩197M-4.3%0021%Sales↓ · Stores↓ · Per store↓
2025Q3₩5,681.2M+2.2%29-9.4%₩195.9M+12.8%0321%Sales→ · Stores↓ · Per store↑
2025Q2₩5,345M+1.2%32-11.1%₩167M+13.8%1019%Sales→ · Stores↓ · Per store↑
2025Q1₩5,825M+2.9%32-3.0%₩182M+6.1%1116%Sales→ · Stores↓ · Per store↑
2024Q4₩6,379.1M+3.4%31-6.1%₩205.8M+10.1%1219%Sales↑ · Stores↓ · Per store↑
2024Q3₩5,559.6M-8.1%32+3.2%₩173.7M-11.0%1419%Sales↓ · Stores↑ · Per store↓
2024Q2₩5,283.2M-13.4%36+12.5%₩146.8M-23.0%3014%Sales↓ · Stores↑ · Per store↓
2024Q1₩5,659.5M-11.8%330.0%₩171.5M-11.8%0015%Sales↓ · Stores→ · Per store↓
2023Q4₩6,167.3M+2.9%330.0%₩186.9M+2.9%5115%Sales→ · Stores→ · Per store→
2023Q3₩6,048.4M+9.6%31-8.8%₩195.1M+20.2%1210%Sales↑ · Stores↓ · Per store↑
2023Q2₩6,100.8M+27.8%32+6.7%₩190.6M+19.8%129%Sales↑ · Stores↑ · Per store↑
2023Q1₩6,413.5M+86.0%33+13.8%₩194.3M+63.4%119%Sales↑ · Stores↑ · Per store↑
2022Q4₩5,992.7M+47.7%33+10.0%₩181.6M+34.2%129%Sales↑ · Stores↑ · Per store↑
2022Q3₩5,520.6M+95.0%34+13.3%₩162.4M+72.1%409%Sales↑ · Stores↑ · Per store↑
2022Q2₩4,773.4M+35.2%30+3.4%₩159.1M+30.7%2110%Sales↑ · Stores↑ · Per store↑
2022Q1₩3,449M+17.2%29+3.6%₩118.9M+13.1%2310%Sales↑ · Stores↑ · Per store↑
2021Q4₩4,058.2M30₩135.3M1110%
2021Q3₩2,830.6M30₩94.4M2110%
2021Q2₩3,529.8M29₩121.7M1010%
2021Q1₩2,944M28₩105.1M0011%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.