SEOUL COMMERCIAL AREA

신사역 Developed area

Seocho-gu (서초구) 잠원동· Area 353,066 m² · Area code 3120178 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

가구 2025 Q4 · Seoul data

Estimated sales (quarter)₩894M±0.0% YoY
Stores4▼ -20.0% YoY
Sales per store₩223.5M▲ +25.0% YoY

Reading this area Stores fell 20.0% from a year earlier while estimated sales held at 0.0%, so sales per store rose 25.0%. (descriptive pattern: Possible recovery)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales±0.0%
Stores▼ -20.0%
Sales per store▲ +25.0%
Market size
Estimated sales (quarter)
₩894M
vs 2024Q4
0.0%
Estimated transactions
3,732
Per-store economics
Estimated sales per store
₩223.5M
vs a year ago
+25.0%
Per transaction
₩240K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩734.5M – ₩894M
20212022202320242025
₩894M₩894M
Stores4 – 7
20212022202320242025
54
Sales per store₩104.9M – ₩223.5M
20212022202320242025
₩178.8M₩223.5M
Openings0 – 1
20212022202320242025
00
Closings0 – 2
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY 0.0%, stores YoY -20.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
4
vs a year ago
-20.0%
Franchise share
0% (0/4)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩894M₩894M
Stores 2024 Q1 → 2025 Q4
54
Sales per store 2024 Q1 → 2025 Q4
₩178.8M₩223.5M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–110%
  • 11–1444%
  • 14–1724%
  • 17–2132%
  • 21–240%
Age
  • 10s0%
  • 20s6%
  • 30s60%
  • 40s16%
  • 50s11%
  • 60+8%
Weekday / weekend
  • Weekday71%
  • Weekend29%
Day of week
  • Mon4%
  • Tue13%
  • Wed14%
  • Thu26%
  • Fri15%
  • Sat8%
  • Sun20%
Gender
  • Male43%
  • Female57%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩894M0.0%4-20.0%₩223.5M+25.0%000%Possible recovery
2025Q3₩894M0.0%4-20.0%₩223.5M+25.0%000%Possible recovery
2025Q2₩894M0.0%4-20.0%₩223.5M+25.0%000%Possible recovery
2025Q1₩894M0.0%4-20.0%₩223.5M+25.0%010%Possible recovery
2024Q4₩894M0.0%50.0%₩178.8M0.0%000%Mixed
2024Q3₩894M0.0%50.0%₩178.8M0.0%000%Mixed
2024Q2₩894M+21.7%5-28.6%₩178.8M+70.4%000%Mixed
2024Q1₩894M0.0%5-28.6%₩178.8M+40.0%000%Possible recovery
2023Q4₩894M0.0%5-28.6%₩178.8M+40.0%000%Possible recovery
2023Q3₩894M0.0%5-28.6%₩178.8M+40.0%020%Possible recovery
2023Q2₩734.5M-17.8%70.0%₩104.9M-17.8%000%Mixed
2023Q1₩894M0.0%70.0%₩127.7M0.0%000%Mixed
2022Q4₩894M0.0%70.0%₩127.7M0.0%000%Mixed
2022Q3₩894M0.0%7+16.7%₩127.7M-14.3%000%Possible crowding
2022Q2₩894M0.0%7+40.0%₩127.7M-28.6%000%Possible crowding
2022Q1₩894M0.0%7+40.0%₩127.7M-28.6%000%Possible crowding
2021Q4₩894M7₩127.7M100%
2021Q3₩894M6₩149M100%
2021Q2₩894M5₩178.8M000%
2021Q1₩894M5₩178.8M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.