SEOUL COMMERCIAL AREA

신사역 발달상권

서초구잠원동· Area 353,066 m² · Area code 3120178 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

노래방 2025 Q4 · Seoul data

Estimated sales (quarter)₩823.7M▲ +13.3% YoY
Stores18▼ -14.3% YoY
Sales per store₩45.8M▲ +32.2% YoY

Reading this area Against a year earlier, estimated sales +13.3%, stores -14.3% and sales per store +32.2% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +497.9%
Stores▼ -18.2%
Sales per store▲ +630.7%
Market size
Estimated sales (quarter)
₩823.7M
vs 2024Q4
+13.3%
Estimated transactions
17,455
Per-store economics
Estimated sales per store
₩45.8M
vs a year ago
+32.2%
Per transaction
₩47K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩130.6M – ₩958.8M
20212022202320242025
₩137.8M₩823.7M
Stores18 – 24
20212022202320242025
2218
Sales per store₩5.9M – ₩46.1M
20212022202320242025
₩6.3M₩45.8M
Openings0 – 2
20212022202320242025
00
Closings0 – 3
20212022202320242025
00
Franchise share4% – 10%
20212022202320242025
5%6%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +13.3%, stores YoY -14.3%.

Competition change stores, openings, closings, franchise
Competition
Stores
18
vs a year ago
-14.3%
Franchise share
6% (1/18)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩839.6M₩823.7M
Stores 2024 Q1 → 2025 Q4
2218
Sales per store 2024 Q1 → 2025 Q4
₩38.2M₩45.8M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–0650%
  • 06–111%
  • 11–140%
  • 14–171%
  • 17–217%
  • 21–2441%
Age
  • 10s1%
  • 20s9%
  • 30s17%
  • 40s28%
  • 50s34%
  • 60+12%
Weekday / weekend
  • Weekday73%
  • Weekend27%
Day of week
  • Mon10%
  • Tue16%
  • Wed15%
  • Thu15%
  • Fri16%
  • Sat21%
  • Sun7%
Gender
  • Male81%
  • Female19%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩823.7M+13.3%18-14.3%₩45.8M+32.2%006%Mixed
2025Q3₩830.4M-5.2%18-14.3%₩46.1M+10.6%036%Shrinking
2025Q2₩690.2M-20.6%21-4.5%₩32.9M-16.9%115%Shrinking
2025Q1₩623.2M-25.8%21-4.5%₩29.7M-22.2%005%Shrinking
2024Q4₩727.2M-24.2%21-8.7%₩34.6M-16.9%015%Shrinking
2024Q3₩875.9M+5.8%21-12.5%₩41.7M+20.9%1110%Mixed
2024Q2₩869.6M+25.4%22-8.3%₩39.5M+36.8%005%Mixed
2024Q1₩839.6M+3.9%22-8.3%₩38.2M+13.3%015%Mixed
2023Q4₩958.8M+24.5%23-4.2%₩41.7M+29.9%014%Mixed
2023Q3₩828M+14.3%240.0%₩34.5M+14.3%114%Growing
2023Q2₩693.5M-1.6%240.0%₩28.9M-1.6%224%Mixed
2023Q1₩808.3M+331.7%24+9.1%₩33.7M+295.8%224%Growing
2022Q4₩770.2M+74.3%24+9.1%₩32.1M+59.8%004%Growing
2022Q3₩724.3M+454.6%24+9.1%₩30.2M+408.3%114%Growing
2022Q2₩704.4M+198.5%24+9.1%₩29.4M+173.6%204%Growing
2022Q1₩187.2M+35.9%220.0%₩8.5M+35.9%005%Growing
2021Q4₩441.8M22₩20.1M225%
2021Q3₩130.6M22₩5.9M005%
2021Q2₩236M22₩10.7M225%
2021Q1₩137.8M22₩6.3M005%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.