SEOUL COMMERCIAL AREA

신사역 Developed area

Seocho-gu (서초구) 잠원동· Area 353,066 m² · Area code 3120178 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

의약품 2025 Q4 · Seoul data

Estimated sales (quarter)₩6,500.1M▲ +2.6% YoY
Stores43▲ +4.9% YoY
Sales per store₩151.2M▼ -2.1% YoY

Reading this area Against a year earlier, estimated sales +2.6%, stores +4.9% and sales per store -2.1% do not read in one direction. (vs a year earlier: Sales→ · Stores↑ · Per store→)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +34.8%
Stores▲ +30.3%
Sales per store▲ +3.4%
Market size
Estimated sales (quarter)
₩6,500.1M
vs 2024Q4
+2.6%
Estimated transactions
232,438
Per-store economics
Estimated sales per store
₩151.2M
vs a year ago
-2.1%
Per transaction
₩28K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩4,377.6M – ₩7,350.9M
20212022202320242025
₩4,822.2M₩6,500.1M
Stores32 – 45
20212022202320242025
3343
Sales per store₩136.8M – ₩213.1M
20212022202320242025
₩146.1M₩151.2M
Openings0 – 3
20212022202320242025
11
Closings0 – 3
20212022202320242025
13
Franchise share4% – 6%
20212022202320242025
6%5%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +2.6%, stores YoY +4.9%.

Competition change stores, openings, closings, franchise
Competition
Stores
43
vs a year ago
+4.9%
Franchise share
5% (2/43)
Movement
Openings (rate)
1 (2%)
Closings (rate)
3 (7%)
Net store change
−2
Estimated sales 2024 Q1 → 2025 Q4
₩6,740.9M₩6,500.1M
Stores 2024 Q1 → 2025 Q4
4143
Sales per store 2024 Q1 → 2025 Q4
₩164.4M₩151.2M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1111%
  • 11–1431%
  • 14–1733%
  • 17–2124%
  • 21–241%
Age
  • 10s0%
  • 20s17%
  • 30s27%
  • 40s20%
  • 50s19%
  • 60+17%
Weekday / weekend
  • Weekday83%
  • Weekend17%
Day of week
  • Mon17%
  • Tue16%
  • Wed15%
  • Thu14%
  • Fri20%
  • Sat16%
  • Sun1%
Gender
  • Male41%
  • Female59%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q4₩6,500.1M+2.6%43+4.9%₩151.2M-2.1%135%Sales→ · Stores↑ · Per store→
2025Q3₩6,353.3M+5.3%45+12.5%₩141.2M-6.4%314%Sales↑ · Stores↑ · Per store↓
2025Q2₩6,847.6M+16.0%43+2.4%₩159.2M+13.3%315%Sales↑ · Stores→ · Per store↑
2025Q1₩7,350.9M+9.1%410.0%₩179.3M+9.1%115%Sales↑ · Stores→ · Per store↑
2024Q4₩6,332.5M+2.9%410.0%₩154.5M+2.9%105%Sales→ · Stores→ · Per store→
2024Q3₩6,033.2M-1.3%40+5.3%₩150.8M-6.3%025%Sales→ · Stores↑ · Per store↓
2024Q2₩5,904M+1.8%42+10.5%₩140.6M-7.9%325%Sales→ · Stores↑ · Per store↓
2024Q1₩6,740.9M+0.9%41+7.9%₩164.4M-6.5%005%Sales→ · Stores↑ · Per store↓
2023Q4₩6,155.5M+2.1%41+13.9%₩150.1M-10.3%305%Sales→ · Stores↑ · Per store↓
2023Q3₩6,113.7M-2.0%38+5.6%₩160.9M-7.2%005%Sales→ · Stores↑ · Per store↓
2023Q2₩5,800.9M+14.8%38+11.8%₩152.7M+2.7%225%Sales↑ · Stores↑ · Per store→
2023Q1₩6,681.8M-5.0%38+15.2%₩175.8M-17.5%315%Sales↓ · Stores↑ · Per store↓
2022Q4₩6,028.3M+22.6%36+9.1%₩167.5M+12.4%006%Sales↑ · Stores↑ · Per store↑
2022Q3₩6,239.9M+42.5%36+12.5%₩173.3M+26.7%316%Sales↑ · Stores↑ · Per store↑
2022Q2₩5,053.2M+10.1%34+6.3%₩148.6M+3.6%216%Sales↑ · Stores↑ · Per store↑
2022Q1₩7,032.3M+45.8%330.0%₩213.1M+45.8%116%Sales↑ · Stores→ · Per store↑
2021Q4₩4,915.9M33₩149M216%
2021Q3₩4,377.6M32₩136.8M116%
2021Q2₩4,591.6M32₩143.5M126%
2021Q1₩4,822.2M33₩146.1M116%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.