SEOUL COMMERCIAL AREA

신사역 발달상권

서초구잠원동· Area 353,066 m² · Area code 3120178 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

예술학원 2025 Q4 · Seoul data

Estimated sales (quarter)₩1,968.6M▲ +10.9% YoY
Stores37±0.0% YoY
Sales per store₩53.2M▲ +10.9% YoY

Reading this area Estimated sales rose 10.9% from a year earlier while stores were about the same at 0.0%, so sales per store also rose 10.9%. (descriptive pattern: Growing)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +52.5%
Stores▲ +15.6%
Sales per store▲ +31.9%
Market size
Estimated sales (quarter)
₩1,968.6M
vs 2024Q4
+10.9%
Estimated transactions
3,038
Per-store economics
Estimated sales per store
₩53.2M
vs a year ago
+10.9%
Per transaction
₩648K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩1,195.8M – ₩2,111.6M
20212022202320242025
₩1,291.1M₩1,968.6M
Stores32 – 37
20212022202320242025
3237
Sales per store₩37.4M – ₩58.7M
20212022202320242025
₩40.3M₩53.2M
Openings0 – 4
20212022202320242025
11
Closings0 – 3
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +10.9%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
37
vs a year ago
0.0%
Franchise share
0% (0/37)
Movement
Openings (rate)
1 (3%)
Closings (rate)
0 (0%)
Net store change
+1
Estimated sales 2024 Q1 → 2025 Q4
₩1,365.2M₩1,968.6M
Stores 2024 Q1 → 2025 Q4
3337
Sales per store 2024 Q1 → 2025 Q4
₩41.4M₩53.2M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–115%
  • 11–1417%
  • 14–1733%
  • 17–2137%
  • 21–248%
Age
  • 10s0%
  • 20s10%
  • 30s15%
  • 40s36%
  • 50s33%
  • 60+6%
Weekday / weekend
  • Weekday65%
  • Weekend35%
Day of week
  • Mon19%
  • Tue13%
  • Wed11%
  • Thu10%
  • Fri12%
  • Sat29%
  • Sun6%
Gender
  • Male43%
  • Female57%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩1,968.6M+10.9%370.0%₩53.2M+10.9%100%Growing
2025Q3₩2,111.6M+19.8%36-2.7%₩58.7M+23.1%010%Growing
2025Q2₩1,850.9M+32.1%37+2.8%₩50M+28.6%000%Growing
2025Q1₩1,622.2M+18.8%37+12.1%₩43.8M+6.0%000%Growing
2024Q4₩1,775.4M+15.1%37+12.1%₩48M+2.7%000%Mixed
2024Q3₩1,762.7M-1.2%37+12.1%₩47.6M-11.9%100%Possible crowding
2024Q2₩1,400.8M-7.8%36+5.9%₩38.9M-12.9%410%Possible crowding
2024Q1₩1,365.2M+1.7%330.0%₩41.4M+1.7%220%Mixed
2023Q4₩1,542.3M+0.8%33-8.3%₩46.7M+9.9%000%Possible recovery
2023Q3₩1,783.6M+17.1%33-5.7%₩54M+24.2%010%Mixed
2023Q2₩1,519.8M+5.4%340.0%₩44.7M+5.4%100%Growing
2023Q1₩1,342M+12.2%33+3.1%₩40.7M+8.8%030%Growing
2022Q4₩1,530.7M+6.0%36+12.5%₩42.5M-5.8%210%Competition inflow
2022Q3₩1,522.5M-2.8%35+9.4%₩43.5M-11.2%100%Possible crowding
2022Q2₩1,442.6M-3.9%34+3.0%₩42.4M-6.7%200%Possible crowding
2022Q1₩1,195.8M-7.4%320.0%₩37.4M-7.4%110%Mixed
2021Q4₩1,444.6M32₩45.1M000%
2021Q3₩1,566.8M32₩49M010%
2021Q2₩1,501M33₩45.5M100%
2021Q1₩1,291.1M32₩40.3M100%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.