SEOUL COMMERCIAL AREA

신사역 발달상권

서초구잠원동· Area 353,066 m² · Area code 3120178 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

치과의원 2025 Q4 · Seoul data

Estimated sales (quarter)₩4,065M▼ -4.0% YoY
Stores31▲ +3.3% YoY
Sales per store₩131.1M▼ -7.1% YoY

Reading this area Stores rose 3.3% from a year earlier while estimated sales stayed about the same (-4.0%), so sales per store fell 7.1%. (descriptive pattern: Possible crowding)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -2.1%
Stores±0.0%
Sales per store▼ -2.1%
Market size
Estimated sales (quarter)
₩4,065M
vs 2024Q4
-4.0%
Estimated transactions
19,894
Per-store economics
Estimated sales per store
₩131.1M
vs a year ago
-7.1%
Per transaction
₩204K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩4,065M – ₩5,893.4M
20212022202320242025
₩4,151.6M₩4,065M
Stores30 – 32
20212022202320242025
3131
Sales per store₩131.1M – ₩196.4M
20212022202320242025
₩133.9M₩131.1M
Openings0 – 2
20212022202320242025
01
Closings0 – 2
20212022202320242025
11
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -4.0%, stores YoY +3.3%.

Competition change stores, openings, closings, franchise
Competition
Stores
31
vs a year ago
+3.3%
Franchise share
0% (0/31)
Movement
Openings (rate)
1 (3%)
Closings (rate)
1 (3%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩4,325.6M₩4,065M
Stores 2024 Q1 → 2025 Q4
3031
Sales per store 2024 Q1 → 2025 Q4
₩144.2M₩131.1M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1115%
  • 11–1438%
  • 14–1733%
  • 17–2115%
  • 21–240%
Age
  • 10s1%
  • 20s13%
  • 30s20%
  • 40s13%
  • 50s27%
  • 60+27%
Weekday / weekend
  • Weekday81%
  • Weekend19%
Day of week
  • Mon18%
  • Tue19%
  • Wed13%
  • Thu16%
  • Fri16%
  • Sat12%
  • Sun7%
Gender
  • Male45%
  • Female55%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩4,065M-4.0%31+3.3%₩131.1M-7.1%110%Possible crowding
2025Q3₩4,703.6M+0.7%31+3.3%₩151.7M-2.6%000%Mixed
2025Q2₩4,937.3M-3.7%31+3.3%₩159.3M-6.8%100%Possible crowding
2025Q1₩4,407.9M+1.9%300.0%₩146.9M+1.9%000%Mixed
2024Q4₩4,232.3M-0.3%300.0%₩141.1M-0.3%000%Mixed
2024Q3₩4,672.3M+4.1%300.0%₩155.7M+4.1%000%Growing
2024Q2₩5,129.4M+16.5%300.0%₩171M+16.5%000%Growing
2024Q1₩4,325.6M-20.1%300.0%₩144.2M-20.1%000%Mixed
2023Q4₩4,243.7M-14.1%30-6.3%₩141.5M-8.3%000%Shrinking
2023Q3₩4,487.4M-22.4%300.0%₩149.6M-22.4%000%Mixed
2023Q2₩4,403.1M-25.3%300.0%₩146.8M-25.3%000%Mixed
2023Q1₩5,415.1M-4.6%300.0%₩180.5M-4.6%020%Mixed
2022Q4₩4,938.1M-0.3%32+3.2%₩154.3M-3.4%200%Possible crowding
2022Q3₩5,781.5M+33.1%30-3.2%₩192.7M+37.6%000%Mixed
2022Q2₩5,893.4M+25.3%30-3.2%₩196.4M+29.5%000%Mixed
2022Q1₩5,675M+36.7%30-3.2%₩189.2M+41.3%010%Mixed
2021Q4₩4,951.5M31₩159.7M000%
2021Q3₩4,342.6M31₩140.1M110%
2021Q2₩4,702.6M31₩151.7M000%
2021Q1₩4,151.6M31₩133.9M010%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.