SEOUL COMMERCIAL AREA

연희동 발달상권

서대문구연희동· Area 111,829 m² · Area code 3120093 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

일식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩304.8M▲ +15.9% YoY
Stores6±0.0% YoY
Sales per store₩50.8M▲ +15.9% YoY

Reading this area Estimated sales rose 15.9% from a year earlier while stores were about the same at 0.0%, so sales per store also rose 15.9%. (descriptive pattern: Growing)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +13.1%
Stores±0.0%
Sales per store▲ +13.1%
Market size
Estimated sales (quarter)
₩304.8M
vs 2024Q4
+15.9%
Estimated transactions
8,688
Per-store economics
Estimated sales per store
₩50.8M
vs a year ago
+15.9%
Per transaction
₩35K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩223.1M – ₩350.6M
20212022202320242025
₩269.4M₩304.8M
Stores6 – 8
20212022202320242025
66
Sales per store₩31.9M – ₩58.4M
20212022202320242025
₩44.9M₩50.8M
Openings0 – 1
20212022202320242025
00
Closings0 – 2
20212022202320242025
00
Franchise share29% – 50%
20212022202320242025
50%33%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +15.9%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
6
vs a year ago
0.0%
Franchise share
33% (2/6)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩223.1M₩304.8M
Stores 2024 Q1 → 2025 Q4
76
Sales per store 2024 Q1 → 2025 Q4
₩31.9M₩50.8M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–110%
  • 11–1431%
  • 14–177%
  • 17–2140%
  • 21–2422%
Age
  • 10s1%
  • 20s31%
  • 30s30%
  • 40s17%
  • 50s15%
  • 60+6%
Weekday / weekend
  • Weekday74%
  • Weekend26%
Day of week
  • Mon13%
  • Tue12%
  • Wed20%
  • Thu16%
  • Fri14%
  • Sat15%
  • Sun11%
Gender
  • Male39%
  • Female61%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩304.8M+15.9%60.0%₩50.8M+15.9%0033%Growing
2025Q3₩317.6M+41.8%6-14.3%₩52.9M+65.4%0033%Mixed
2025Q2₩327M+32.3%6-14.3%₩54.5M+54.3%0033%Mixed
2025Q1₩350.6M+57.1%6-14.3%₩58.4M+83.3%0033%Mixed
2024Q4₩263M+1.8%6-14.3%₩43.8M+18.7%0133%Possible recovery
2024Q3₩224M-15.1%70.0%₩32M-15.1%0029%Mixed
2024Q2₩247.2M-10.9%70.0%₩35.3M-10.9%0029%Mixed
2024Q1₩223.1M-16.6%70.0%₩31.9M-16.6%0029%Mixed
2023Q4₩258.4M-13.5%70.0%₩36.9M-13.5%0029%Mixed
2023Q3₩263.7M+5.7%70.0%₩37.7M+5.7%0029%Growing
2023Q2₩277.6M-5.6%70.0%₩39.7M-5.6%0029%Mixed
2023Q1₩267.5M+10.8%70.0%₩38.2M+10.8%0029%Growing
2022Q4₩298.6M+6.6%70.0%₩42.7M+6.6%0029%Growing
2022Q3₩249.5M-10.2%7-12.5%₩35.6M+2.6%1229%Shrinking
2022Q2₩294.1M-6.7%70.0%₩42M-6.7%0043%Mixed
2022Q1₩241.4M-10.4%7+16.7%₩34.5M-23.2%0043%Possible crowding
2021Q4₩280.1M7₩40M0143%
2021Q3₩277.9M8₩34.7M1038%
2021Q2₩315.4M7₩45.1M1043%
2021Q1₩269.4M6₩44.9M0050%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.