SEOUL COMMERCIAL AREA

연희동 발달상권

서대문구연희동· Area 111,829 m² · Area code 3120093 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

청과상 2025 Q4 · Seoul data

Estimated sales (quarter)₩60M▲ +4.4% YoY
Stores5±0.0% YoY
Sales per store₩12M▲ +4.4% YoY

Reading this area Estimated sales rose 4.4% from a year earlier while stores were about the same at 0.0%, so sales per store also rose 4.4%. (descriptive pattern: Growing)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -34.2%
Stores▼ -16.7%
Sales per store▼ -21.0%
Market size
Estimated sales (quarter)
₩60M
vs 2024Q4
+4.4%
Estimated transactions
1,698
Per-store economics
Estimated sales per store
₩12M
vs a year ago
+4.4%
Per transaction
₩35K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩46.3M – ₩106.6M
20212022202320242025
₩91.2M₩60M
Stores5 – 6
20212022202320242025
65
Sales per store₩7.8M – ₩17.8M
20212022202320242025
₩15.2M₩12M
Openings0 – 1
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +4.4%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
5
vs a year ago
0.0%
Franchise share
0% (0/5)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩58.9M₩60M
Stores 2024 Q1 → 2025 Q4
55
Sales per store 2024 Q1 → 2025 Q4
₩11.8M₩12M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–112%
  • 11–1425%
  • 14–1743%
  • 17–2129%
  • 21–241%
Age
  • 10s0%
  • 20s1%
  • 30s19%
  • 40s23%
  • 50s26%
  • 60+31%
Weekday / weekend
  • Weekday59%
  • Weekend41%
Day of week
  • Mon3%
  • Tue13%
  • Wed23%
  • Thu10%
  • Fri10%
  • Sat27%
  • Sun14%
Gender
  • Male29%
  • Female71%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩60M+4.4%50.0%₩12M+4.4%000%Growing
2025Q3₩60M0.0%50.0%₩12M0.0%000%Mixed
2025Q2₩57.5M+3.3%50.0%₩11.5M+3.3%000%Growing
2025Q1₩60M+1.8%50.0%₩12M+1.8%000%Mixed
2024Q4₩57.5M+11.8%50.0%₩11.5M+11.8%000%Growing
2024Q3₩60M+29.5%50.0%₩12M+29.5%000%Growing
2024Q2₩55.7M+14.7%50.0%₩11.1M+14.7%000%Growing
2024Q1₩58.9M-1.8%50.0%₩11.8M-1.8%000%Mixed
2023Q4₩51.4M-14.3%50.0%₩10.3M-14.3%000%Mixed
2023Q3₩46.3M-17.1%50.0%₩9.3M-17.1%000%Mixed
2023Q2₩48.5M-8.9%50.0%₩9.7M-8.9%000%Mixed
2023Q1₩60M0.0%50.0%₩12M0.0%000%Mixed
2022Q4₩60M+28.9%5-16.7%₩12M+54.7%000%Mixed
2022Q3₩55.9M-47.6%5-16.7%₩11.2M-37.1%000%Shrinking
2022Q2₩53.3M-38.9%5-16.7%₩10.7M-26.7%000%Shrinking
2022Q1₩60M-34.2%5-16.7%₩12M-21.0%010%Shrinking
2021Q4₩46.6M6₩7.8M110%
2021Q3₩106.6M6₩17.8M000%
2021Q2₩87.2M6₩14.5M000%
2021Q1₩91.2M6₩15.2M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.