SEOUL COMMERCIAL AREA

연희동 발달상권

서대문구연희동· Area 111,829 m² · Area code 3120093 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

분식전문점 2025 Q4 · Seoul data

Estimated sales (quarter)₩729M▼ -4.5% YoY
Stores15▲ +25.0% YoY
Sales per store₩48.6M▼ -23.6% YoY

Reading this area Stores rose 25.0% from a year earlier while estimated sales stayed about the same (-4.5%), so sales per store fell 23.6%. (descriptive pattern: Possible crowding)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +55.4%
Stores▲ +50.0%
Sales per store▲ +3.6%
Market size
Estimated sales (quarter)
₩729M
vs 2024Q4
-4.5%
Estimated transactions
48,326
Per-store economics
Estimated sales per store
₩48.6M
vs a year ago
-23.6%
Per transaction
₩15K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩459.3M – ₩778.3M
20212022202320242025
₩469.2M₩729M
Stores9 – 15
20212022202320242025
1015
Sales per store₩40.4M – ₩73.2M
20212022202320242025
₩46.9M₩48.6M
Openings0 – 2
20212022202320242025
02
Closings0 – 2
20212022202320242025
00
Franchise share27% – 44%
20212022202320242025
30%27%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -4.5%, stores YoY +25.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
15
vs a year ago
+25.0%
Franchise share
27% (4/15)
Movement
Openings (rate)
2 (11%)
Closings (rate)
0 (0%)
Net store change
+2
Estimated sales 2024 Q1 → 2025 Q4
₩675.2M₩729M
Stores 2024 Q1 → 2025 Q4
1115
Sales per store 2024 Q1 → 2025 Q4
₩61.4M₩48.6M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–061%
  • 06–118%
  • 11–1432%
  • 14–1723%
  • 17–2129%
  • 21–248%
Age
  • 10s1%
  • 20s20%
  • 30s28%
  • 40s19%
  • 50s21%
  • 60+11%
Weekday / weekend
  • Weekday66%
  • Weekend34%
Day of week
  • Mon8%
  • Tue12%
  • Wed15%
  • Thu17%
  • Fri14%
  • Sat18%
  • Sun16%
Gender
  • Male46%
  • Female54%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩729M-4.5%15+25.0%₩48.6M-23.6%2027%Possible crowding
2025Q3₩525.5M-6.2%13+18.2%₩40.4M-20.6%1131%Possible crowding
2025Q2₩678.6M-12.8%13+18.2%₩52.2M-26.2%0031%Possible crowding
2025Q1₩530.7M-21.4%13+18.2%₩40.8M-33.5%2131%Possible crowding
2024Q4₩763.3M+20.3%12+33.3%₩63.6M-9.8%1033%Competition inflow
2024Q3₩560M-9.5%11+22.2%₩50.9M-26.0%0036%Possible crowding
2024Q2₩778.3M+18.2%11+22.2%₩70.8M-3.3%1136%Competition inflow
2024Q1₩675.2M+27.6%11+22.2%₩61.4M+4.4%2036%Growing
2023Q4₩634.7M+13.5%90.0%₩70.5M+13.5%0044%Growing
2023Q3₩619.1M+34.8%9-10.0%₩68.8M+49.8%0044%Mixed
2023Q2₩658.6M+18.7%9-10.0%₩73.2M+31.9%1044%Mixed
2023Q1₩529.2M+14.7%9-10.0%₩58.8M+27.5%1233%Mixed
2022Q4₩559.2M+0.8%90.0%₩62.1M+0.8%0144%Mixed
2022Q3₩459.3M-0.8%10+11.1%₩45.9M-10.7%1040%Possible crowding
2022Q2₩554.8M+6.7%10-9.1%₩55.5M+17.4%0030%Mixed
2022Q1₩461.4M-1.7%100.0%₩46.1M-1.7%1030%Mixed
2021Q4₩554.5M9₩61.6M0033%
2021Q3₩463.1M9₩51.5M0233%
2021Q2₩519.7M11₩47.2M1027%
2021Q1₩469.2M10₩46.9M0030%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.