SEOUL COMMERCIAL AREA

연희동 발달상권

서대문구연희동· Area 111,829 m² · Area code 3120093 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

패스트푸드점 2025 Q4 · Seoul data

Estimated sales (quarter)₩285.6M▼ -5.2% YoY
Stores9▼ -18.2% YoY
Sales per store₩31.7M▲ +15.9% YoY

Reading this area Estimated sales fell 5.2% from a year earlier and stores fell 18.2%. Sales per store are up 15.9%. (descriptive pattern: Shrinking)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -44.9%
Stores▲ +125.0%
Sales per store▼ -75.5%
Market size
Estimated sales (quarter)
₩285.6M
vs 2024Q4
-5.2%
Estimated transactions
23,256
Per-store economics
Estimated sales per store
₩31.7M
vs a year ago
+15.9%
Per transaction
₩12K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩273.4M – ₩629.9M
20212022202320242025
₩518.2M₩285.6M
Stores4 – 11
20212022202320242025
49
Sales per store₩25.3M – ₩141.9M
20212022202320242025
₩129.5M₩31.7M
Openings0 – 4
20212022202320242025
00
Closings0 – 3
20212022202320242025
00
Franchise share55% – 150%
20212022202320242025
125%56%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -5.2%, stores YoY -18.2%.

Competition change stores, openings, closings, franchise
Competition
Stores
9
vs a year ago
-18.2%
Franchise share
56% (5/9)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩387.1M₩285.6M
Stores 2024 Q1 → 2025 Q4
119
Sales per store 2024 Q1 → 2025 Q4
₩35.2M₩31.7M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–114%
  • 11–1433%
  • 14–1722%
  • 17–2137%
  • 21–244%
Age
  • 10s2%
  • 20s23%
  • 30s23%
  • 40s18%
  • 50s20%
  • 60+14%
Weekday / weekend
  • Weekday74%
  • Weekend26%
Day of week
  • Mon11%
  • Tue16%
  • Wed18%
  • Thu16%
  • Fri14%
  • Sat13%
  • Sun13%
Gender
  • Male58%
  • Female42%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩285.6M-5.2%9-18.2%₩31.7M+15.9%0056%Shrinking
2025Q3₩290.5M-6.3%9-18.2%₩32.3M+14.6%0056%Shrinking
2025Q2₩273.4M-18.7%9-18.2%₩30.4M-0.7%0356%Shrinking
2025Q1₩277.9M-28.2%110.0%₩25.3M-28.2%0055%Mixed
2024Q4₩301.3M-30.3%110.0%₩27.4M-30.3%0055%Mixed
2024Q3₩309.9M-18.0%110.0%₩28.2M-18.0%0055%Mixed
2024Q2₩336.4M-31.2%11+10.0%₩30.6M-37.5%1155%Possible crowding
2024Q1₩387.1M-16.9%11+37.5%₩35.2M-39.5%0055%Possible crowding
2023Q4₩432.1M-28.6%11+57.1%₩39.3M-54.6%1155%Possible crowding
2023Q3₩377.9M-40.0%11+57.1%₩34.4M-61.8%1255%Possible crowding
2023Q2₩489.1M-17.0%10+42.9%₩48.9M-41.9%2080%Possible crowding
2023Q1₩465.5M-7.2%8+14.3%₩58.2M-18.8%21100%Possible crowding
2022Q4₩605.3M+12.9%70.0%₩86.5M+12.9%00114%Growing
2022Q3₩629.9M+10.6%7+40.0%₩90M-21.0%00114%Competition inflow
2022Q2₩589.6M+3.9%7+75.0%₩84.2M-40.6%10114%Competition inflow
2022Q1₩501.7M-3.2%7+75.0%₩71.7M-44.7%00100%Possible crowding
2021Q4₩536.2M7₩76.6M41100%
2021Q3₩569.5M5₩113.9M10120%
2021Q2₩567.6M4₩141.9M10150%
2021Q1₩518.2M4₩129.5M00125%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.