SEOUL COMMERCIAL AREA

연희동 발달상권

서대문구연희동· Area 111,829 m² · Area code 3120093 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

육류판매 2025 Q4 · Seoul data

Estimated sales (quarter)₩953.3M▲ +19.1% YoY
Stores6▲ +20.0% YoY
Sales per store₩158.9M▼ -0.8% YoY

Reading this area Against a year earlier, estimated sales +19.1%, stores +20.0% and sales per store -0.8% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -5.7%
Stores▲ +100.0%
Sales per store▼ -52.8%
Market size
Estimated sales (quarter)
₩953.3M
vs 2024Q4
+19.1%
Estimated transactions
21,961
Per-store economics
Estimated sales per store
₩158.9M
vs a year ago
-0.8%
Per transaction
₩43K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩662.3M – ₩1,428.2M
20212022202320242025
₩1,010.6M₩953.3M
Stores3 – 6
20212022202320242025
36
Sales per store₩132.5M – ₩350.7M
20212022202320242025
₩336.9M₩158.9M
Openings0 – 1
20212022202320242025
00
Closings0 – 1
20212022202320242025
10
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +19.1%, stores YoY +20.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
6
vs a year ago
+20.0%
Franchise share
0% (0/6)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩1,359.1M₩953.3M
Stores 2024 Q1 → 2025 Q4
56
Sales per store 2024 Q1 → 2025 Q4
₩271.8M₩158.9M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1116%
  • 11–1420%
  • 14–1732%
  • 17–2132%
  • 21–240%
Age
  • 10s1%
  • 20s8%
  • 30s5%
  • 40s14%
  • 50s31%
  • 60+40%
Weekday / weekend
  • Weekday77%
  • Weekend23%
Day of week
  • Mon9%
  • Tue11%
  • Wed14%
  • Thu27%
  • Fri16%
  • Sat19%
  • Sun4%
Gender
  • Male31%
  • Female69%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩953.3M+19.1%6+20.0%₩158.9M-0.8%000%Mixed
2025Q3₩1,204.8M-14.9%6+20.0%₩200.8M-29.1%100%Possible crowding
2025Q2₩662.3M-11.7%50.0%₩132.5M-11.7%000%Mixed
2025Q1₩1,428.2M+5.1%50.0%₩285.6M+5.1%000%Growing
2024Q4₩800.6M-13.5%50.0%₩160.1M-13.5%000%Mixed
2024Q3₩1,416.3M+5.5%50.0%₩283.3M+5.5%000%Growing
2024Q2₩750M-20.6%50.0%₩150M-20.6%000%Mixed
2024Q1₩1,359.1M+29.7%50.0%₩271.8M+29.7%000%Growing
2023Q4₩925.9M+2.1%5+25.0%₩185.2M-18.3%000%Possible crowding
2023Q3₩1,342.4M+35.3%50.0%₩268.5M+35.3%000%Growing
2023Q2₩945M+10.3%50.0%₩189M+10.3%000%Growing
2023Q1₩1,047.6M-15.7%50.0%₩209.5M-15.7%100%Mixed
2022Q4₩907M-29.7%40.0%₩226.8M-29.7%010%Mixed
2022Q3₩991.8M-29.3%5+25.0%₩198.4M-43.4%000%Possible crowding
2022Q2₩857.1M-29.7%5+25.0%₩171.4M-43.8%000%Possible crowding
2022Q1₩1,242.3M+22.9%5+66.7%₩248.5M-26.2%100%Competition inflow
2021Q4₩1,290M4₩322.5M000%
2021Q3₩1,402.8M4₩350.7M000%
2021Q2₩1,219.3M4₩304.8M100%
2021Q1₩1,010.6M3₩336.9M010%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.