SEOUL COMMERCIAL AREA

연희동 Developed area

Seodaemun-gu (서대문구) 연희동· Area 111,829 m² · Area code 3120093 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

애완동물 2025 Q4 · Seoul data

Estimated sales (quarter)₩16.8M▲ +55.9% YoY
Stores5±0.0% YoY
Sales per store₩3.4M▲ +55.9% YoY

Reading this area Estimated sales rose 55.9% from a year earlier while stores were about the same at 0.0%, so sales per store also rose 55.9%. (vs a year earlier: Sales↑ · Stores→ · Per store↑)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +162.5%
Stores▲ +25.0%
Sales per store▲ +110.0%
Market size
Estimated sales (quarter)
₩16.8M
vs 2024Q4
+55.9%
Estimated transactions
303
Per-store economics
Estimated sales per store
₩3.4M
vs a year ago
+55.9%
Per transaction
₩56K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩5.8M – ₩28.2M
20212022202320242025
₩6.4M₩16.8M
Stores3 – 5
20212022202320242025
45
Sales per store₩1.6M – ₩5.6M
20212022202320242025
₩1.6M₩3.4M
Openings0 – 1
20212022202320242025
10
Closings0 – 1
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +55.9%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
5
vs a year ago
0.0%
Franchise share
0% (0/5)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩28.2M₩16.8M
Stores 2024 Q1 → 2025 Q4
55
Sales per store 2024 Q1 → 2025 Q4
₩5.6M₩3.4M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–111%
  • 11–1412%
  • 14–1779%
  • 17–218%
  • 21–240%
Age
  • 10s0%
  • 20s0%
  • 30s5%
  • 40s17%
  • 50s6%
  • 60+71%
Weekday / weekend
  • Weekday26%
  • Weekend74%
Day of week
  • Mon2%
  • Tue11%
  • Wed3%
  • Thu8%
  • Fri2%
  • Sat19%
  • Sun55%
Gender
  • Male15%
  • Female85%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q4₩16.8M+55.9%50.0%₩3.4M+55.9%000%Sales↑ · Stores→ · Per store↑
2025Q3₩21M+71.8%50.0%₩4.2M+71.8%000%Sales↑ · Stores→ · Per store↑
2025Q2₩15.3M-23.2%50.0%₩3.1M-23.2%000%Sales↓ · Stores→ · Per store↓
2025Q1₩15.8M-44.0%50.0%₩3.2M-44.0%000%Sales↓ · Stores→ · Per store↓
2024Q4₩10.8M+54.1%5+25.0%₩2.2M+23.2%000%Sales↑ · Stores↑ · Per store↑
2024Q3₩12.2M+21.7%5+25.0%₩2.4M-2.7%000%Sales↑ · Stores↑ · Per store→
2024Q2₩19.9M+214.4%5+25.0%₩4M+151.5%000%Sales↑ · Stores↑ · Per store↑
2024Q1₩28.2M+214.2%5+25.0%₩5.6M+151.3%100%Sales↑ · Stores↑ · Per store↑
2023Q4₩7M+1.5%4+33.3%₩1.8M-23.9%000%Sales→ · Stores↑ · Per store↓
2023Q3₩10.1M-8.8%4+33.3%₩2.5M-31.6%000%Sales↓ · Stores↑ · Per store↓
2023Q2₩6.3M+9.5%4+33.3%₩1.6M-17.9%000%Sales↑ · Stores↑ · Per store↓
2023Q1₩9M-17.2%40.0%₩2.2M-17.2%100%Sales↓ · Stores→ · Per store↓
2022Q4₩6.9M-3.9%3-25.0%₩2.3M+28.1%000%Sales↓ · Stores↓ · Per store↑
2022Q3₩11M+8.9%3-25.0%₩3.7M+45.1%000%Sales↑ · Stores↓ · Per store↑
2022Q2₩5.8M-43.1%3-25.0%₩1.9M-24.1%010%Sales↓ · Stores↓ · Per store↓
2022Q1₩10.9M+69.2%40.0%₩2.7M+69.2%000%Sales↑ · Stores→ · Per store↑
2021Q4₩7.2M4₩1.8M000%
2021Q3₩10.1M4₩2.5M000%
2021Q2₩10.1M4₩2.5M000%
2021Q1₩6.4M4₩1.6M100%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.