SEOUL COMMERCIAL AREA

연희동 발달상권

서대문구연희동· Area 111,829 m² · Area code 3120093 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

스포츠 강습 2025 Q4 · Seoul data

Estimated sales (quarter)₩224.8M▲ +55.9% YoY
Stores12▼ -7.7% YoY
Sales per store₩18.7M▲ +68.9% YoY

Reading this area Against a year earlier, estimated sales +55.9%, stores -7.7% and sales per store +68.9% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +61.6%
Stores▲ +9.1%
Sales per store▲ +48.1%
Market size
Estimated sales (quarter)
₩224.8M
vs 2024Q4
+55.9%
Estimated transactions
1,054
Per-store economics
Estimated sales per store
₩18.7M
vs a year ago
+68.9%
Per transaction
₩213K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩139.1M – ₩271.1M
20212022202320242025
₩139.1M₩224.8M
Stores11 – 15
20212022202320242025
1112
Sales per store₩10.6M – ₩24.6M
20212022202320242025
₩12.6M₩18.7M
Openings0 – 2
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +55.9%, stores YoY -7.7%.

Competition change stores, openings, closings, franchise
Competition
Stores
12
vs a year ago
-7.7%
Franchise share
0% (0/12)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩148.2M₩224.8M
Stores 2024 Q1 → 2025 Q4
1412
Sales per store 2024 Q1 → 2025 Q4
₩10.6M₩18.7M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1110%
  • 11–1422%
  • 14–1726%
  • 17–2137%
  • 21–245%
Age
  • 10s0%
  • 20s10%
  • 30s22%
  • 40s52%
  • 50s13%
  • 60+3%
Weekday / weekend
  • Weekday97%
  • Weekend3%
Day of week
  • Mon21%
  • Tue13%
  • Wed27%
  • Thu26%
  • Fri10%
  • Sat3%
  • Sun0%
Gender
  • Male37%
  • Female63%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩224.8M+55.9%12-7.7%₩18.7M+68.9%000%Mixed
2025Q3₩172.2M-18.7%12-7.7%₩14.3M-12.0%000%Shrinking
2025Q2₩194.6M+8.3%12-7.7%₩16.2M+17.4%110%Mixed
2025Q1₩168.5M+13.7%12-14.3%₩14M+32.7%010%Mixed
2024Q4₩144.2M-33.0%13-13.3%₩11.1M-22.7%000%Shrinking
2024Q3₩211.8M-0.5%13-7.1%₩16.3M+7.2%000%Possible recovery
2024Q2₩179.6M-17.3%130.0%₩13.8M-17.3%010%Mixed
2024Q1₩148.2M-39.3%14+7.7%₩10.6M-43.6%010%Possible crowding
2023Q4₩215.2M+8.2%15+15.4%₩14.3M-6.2%100%Competition inflow
2023Q3₩212.9M+24.7%14+27.3%₩15.2M-2.0%100%Mixed
2023Q2₩217.2M-19.9%13+18.2%₩16.7M-32.2%110%Possible crowding
2023Q1₩243.9M+12.2%13+18.2%₩18.8M-5.0%000%Competition inflow
2022Q4₩198.9M-8.4%13+18.2%₩15.3M-22.5%200%Possible crowding
2022Q3₩170.7M+1.6%110.0%₩15.5M+1.6%000%Mixed
2022Q2₩271.1M+58.3%110.0%₩24.6M+58.3%000%Growing
2022Q1₩217.3M+56.2%110.0%₩19.8M+56.2%000%Growing
2021Q4₩217.2M11₩19.7M110%
2021Q3₩168.1M11₩15.3M000%
2021Q2₩171.3M11₩15.6M110%
2021Q1₩139.1M11₩12.6M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.