SEOUL COMMERCIAL AREA

연희동 Developed area

Seodaemun-gu (서대문구) 연희동· Area 111,829 m² · Area code 3120093 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

일반교습학원 2025 Q4 · Seoul data

Estimated sales (quarter)₩875.6M▼ -22.0% YoY
Stores13▼ -7.1% YoY
Sales per store₩67.4M▼ -16.0% YoY

Reading this area Estimated sales fell 22.0% from a year earlier and stores fell 7.1%. Sales per store are down 16.0%. (vs a year earlier: Sales↓ · Stores↓ · Per store↓)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -27.4%
Stores▲ +18.2%
Sales per store▼ -38.6%
Market size
Estimated sales (quarter)
₩875.6M
vs 2024Q4
-22.0%
Estimated transactions
2,295
Per-store economics
Estimated sales per store
₩67.4M
vs a year ago
-16.0%
Per transaction
₩382K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩718.2M – ₩2,433.4M
20212022202320242025
₩1,206.6M₩875.6M
Stores11 – 14
20212022202320242025
1113
Sales per store₩55.2M – ₩221.2M
20212022202320242025
₩109.7M₩67.4M
Openings0 – 3
20212022202320242025
20
Closings0 – 2
20212022202320242025
00
Franchise share7% – 18%
20212022202320242025
18%8%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -22.0%, stores YoY -7.1%.

Competition change stores, openings, closings, franchise
Competition
Stores
13
vs a year ago
-7.1%
Franchise share
8% (1/13)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩1,278.6M₩875.6M
Stores 2024 Q1 → 2025 Q4
1213
Sales per store 2024 Q1 → 2025 Q4
₩106.5M₩67.4M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1116%
  • 11–1424%
  • 14–1730%
  • 17–2123%
  • 21–246%
Age
  • 10s0%
  • 20s0%
  • 30s16%
  • 40s71%
  • 50s5%
  • 60+8%
Weekday / weekend
  • Weekday93%
  • Weekend7%
Day of week
  • Mon24%
  • Tue19%
  • Wed19%
  • Thu18%
  • Fri13%
  • Sat6%
  • Sun2%
Gender
  • Male42%
  • Female58%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q4₩875.6M-22.0%13-7.1%₩67.4M-16.0%008%Sales↓ · Stores↓ · Per store↓
2025Q3₩788.2M-23.9%13+8.3%₩60.6M-29.8%008%Sales↓ · Stores↑ · Per store↓
2025Q2₩718.2M-33.8%13+8.3%₩55.2M-38.9%008%Sales↓ · Stores↑ · Per store↓
2025Q1₩840.3M-34.3%13+8.3%₩64.6M-39.3%018%Sales↓ · Stores↑ · Per store↓
2024Q4₩1,121.9M-44.4%14+16.7%₩80.1M-52.4%317%Sales↓ · Stores↑ · Per store↓
2024Q3₩1,036.3M-40.4%120.0%₩86.4M-40.4%008%Sales↓ · Stores→ · Per store↓
2024Q2₩1,085.3M-37.7%120.0%₩90.4M-37.7%008%Sales↓ · Stores→ · Per store↓
2024Q1₩1,278.6M-27.7%120.0%₩106.5M-27.7%228%Sales↓ · Stores→ · Per store↓
2023Q4₩2,019M-17.0%12+9.1%₩168.2M-23.9%008%Sales↓ · Stores↑ · Per store↓
2023Q3₩1,737.9M-17.5%12+9.1%₩144.8M-24.4%008%Sales↓ · Stores↑ · Per store↓
2023Q2₩1,741.9M-15.9%12+9.1%₩145.2M-23.0%008%Sales↓ · Stores↑ · Per store↓
2023Q1₩1,768.7M+7.9%12+9.1%₩147.4M-1.1%108%Sales↑ · Stores↑ · Per store→
2022Q4₩2,433.4M+2.2%110.0%₩221.2M+2.2%009%Sales→ · Stores→ · Per store→
2022Q3₩2,106.3M+16.7%110.0%₩191.5M+16.7%009%Sales↑ · Stores→ · Per store↑
2022Q2₩2,072.4M+15.2%110.0%₩188.4M+15.2%019%Sales↑ · Stores→ · Per store↑
2022Q1₩1,638.9M+35.8%110.0%₩149M+35.8%0018%Sales↑ · Stores→ · Per store↑
2021Q4₩2,381.4M11₩216.5M0018%
2021Q3₩1,804.3M11₩164M0018%
2021Q2₩1,798.6M11₩163.5M0018%
2021Q1₩1,206.6M11₩109.7M2018%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.