SEOUL COMMERCIAL AREA

연희동 발달상권

서대문구연희동· Area 111,829 m² · Area code 3120093 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

치과의원 2025 Q4 · Seoul data

Estimated sales (quarter)₩435.2M▼ -21.5% YoY
Stores8±0.0% YoY
Sales per store₩54.4M▼ -21.5% YoY

Reading this area Against a year earlier, estimated sales -21.5%, stores 0.0% and sales per store -21.5% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -36.9%
Stores±0.0%
Sales per store▼ -36.9%
Market size
Estimated sales (quarter)
₩435.2M
vs 2024Q4
-21.5%
Estimated transactions
5,343
Per-store economics
Estimated sales per store
₩54.4M
vs a year ago
-21.5%
Per transaction
₩81K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩435.2M – ₩921.7M
20212022202320242025
₩689.8M₩435.2M
Stores8 – 8
20212022202320242025
88
Sales per store₩54.4M – ₩115.2M
20212022202320242025
₩86.2M₩54.4M
Openings0 – 0
20212022202320242025
00
Closings0 – 0
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -21.5%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
8
vs a year ago
0.0%
Franchise share
0% (0/8)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩776.2M₩435.2M
Stores 2024 Q1 → 2025 Q4
88
Sales per store 2024 Q1 → 2025 Q4
₩97M₩54.4M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1117%
  • 11–1434%
  • 14–1735%
  • 17–2114%
  • 21–240%
Age
  • 10s0%
  • 20s8%
  • 30s17%
  • 40s17%
  • 50s35%
  • 60+24%
Weekday / weekend
  • Weekday90%
  • Weekend10%
Day of week
  • Mon23%
  • Tue18%
  • Wed20%
  • Thu9%
  • Fri20%
  • Sat10%
  • Sun0%
Gender
  • Male49%
  • Female51%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩435.2M-21.5%80.0%₩54.4M-21.5%000%Mixed
2025Q3₩558.9M+10.7%80.0%₩69.9M+10.7%000%Growing
2025Q2₩658.1M-15.1%80.0%₩82.3M-15.1%000%Mixed
2025Q1₩674.8M-13.1%80.0%₩84.4M-13.1%000%Mixed
2024Q4₩554.5M-21.0%80.0%₩69.3M-21.0%000%Mixed
2024Q3₩504.7M-42.5%80.0%₩63.1M-42.5%000%Mixed
2024Q2₩774.9M+21.9%80.0%₩96.9M+21.9%000%Growing
2024Q1₩776.2M-15.8%80.0%₩97M-15.8%000%Mixed
2023Q4₩702.2M+6.3%80.0%₩87.8M+6.3%000%Growing
2023Q3₩878.2M+37.3%80.0%₩109.8M+37.3%000%Growing
2023Q2₩635.7M-2.0%80.0%₩79.5M-2.0%000%Mixed
2023Q1₩921.7M+64.0%80.0%₩115.2M+64.0%000%Growing
2022Q4₩660.7M+5.6%80.0%₩82.6M+5.6%000%Growing
2022Q3₩639.5M+0.7%80.0%₩79.9M+0.7%000%Mixed
2022Q2₩648.7M-8.7%80.0%₩81.1M-8.7%000%Mixed
2022Q1₩562.1M-18.5%80.0%₩70.3M-18.5%000%Mixed
2021Q4₩625.6M8₩78.2M000%
2021Q3₩635.3M8₩79.4M000%
2021Q2₩710.5M8₩88.8M000%
2021Q1₩689.8M8₩86.2M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.