SEOUL COMMERCIAL AREA

연희동 발달상권

서대문구연희동· Area 111,829 m² · Area code 3120093 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

의약품 2025 Q4 · Seoul data

Estimated sales (quarter)₩1,427.3M▼ -9.4% YoY
Stores10▲ +11.1% YoY
Sales per store₩142.7M▼ -18.4% YoY

Reading this area Stores rose 11.1% from a year earlier while estimated sales stayed about the same (-9.4%), so sales per store fell 18.4%. (descriptive pattern: Possible crowding)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +37.0%
Stores▲ +25.0%
Sales per store▲ +9.6%
Market size
Estimated sales (quarter)
₩1,427.3M
vs 2024Q4
-9.4%
Estimated transactions
101,585
Per-store economics
Estimated sales per store
₩142.7M
vs a year ago
-18.4%
Per transaction
₩14K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩1,041.9M – ₩1,574.5M
20212022202320242025
₩1,041.9M₩1,427.3M
Stores8 – 10
20212022202320242025
810
Sales per store₩130.2M – ₩179M
20212022202320242025
₩130.2M₩142.7M
Openings0 – 1
20212022202320242025
11
Closings0 – 1
20212022202320242025
01
Franchise share10% – 13%
20212022202320242025
13%10%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -9.4%, stores YoY +11.1%.

Competition change stores, openings, closings, franchise
Competition
Stores
10
vs a year ago
+11.1%
Franchise share
10% (1/10)
Movement
Openings (rate)
1 (9%)
Closings (rate)
1 (9%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩1,304.6M₩1,427.3M
Stores 2024 Q1 → 2025 Q4
910
Sales per store 2024 Q1 → 2025 Q4
₩145M₩142.7M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1122%
  • 11–1429%
  • 14–1734%
  • 17–2116%
  • 21–240%
Age
  • 10s0%
  • 20s10%
  • 30s13%
  • 40s15%
  • 50s23%
  • 60+39%
Weekday / weekend
  • Weekday87%
  • Weekend13%
Day of week
  • Mon22%
  • Tue16%
  • Wed17%
  • Thu14%
  • Fri18%
  • Sat13%
  • Sun0%
Gender
  • Male47%
  • Female53%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩1,427.3M-9.4%10+11.1%₩142.7M-18.4%1110%Possible crowding
2025Q3₩1,514.4M+8.3%10+11.1%₩151.4M-2.5%0010%Mixed
2025Q2₩1,384.6M+3.8%10+11.1%₩138.5M-6.6%1010%Competition inflow
2025Q1₩1,408.1M+7.9%90.0%₩156.5M+7.9%0011%Growing
2024Q4₩1,574.5M+11.3%90.0%₩174.9M+11.3%0011%Growing
2024Q3₩1,398.2M+2.0%90.0%₩155.4M+2.0%1111%Mixed
2024Q2₩1,333.8M-0.6%90.0%₩148.2M-0.6%0011%Mixed
2024Q1₩1,304.6M+4.1%90.0%₩145M+4.1%0011%Growing
2023Q4₩1,414.8M+8.7%90.0%₩157.2M+8.7%0011%Growing
2023Q3₩1,371M+14.1%9+12.5%₩152.3M+1.5%0011%Mixed
2023Q2₩1,342.3M+16.2%9+12.5%₩149.1M+3.3%0011%Growing
2023Q1₩1,253.4M-12.5%9+12.5%₩139.3M-22.2%0011%Possible crowding
2022Q4₩1,301.8M+5.6%9+12.5%₩144.6M-6.1%1011%Competition inflow
2022Q3₩1,201.3M-3.6%80.0%₩150.2M-3.6%0013%Mixed
2022Q2₩1,155M+0.5%80.0%₩144.4M+0.5%0013%Mixed
2022Q1₩1,432.1M+37.5%80.0%₩179M+37.5%0013%Growing
2021Q4₩1,232.8M8₩154.1M0013%
2021Q3₩1,246.2M8₩155.8M0013%
2021Q2₩1,149M8₩143.6M0013%
2021Q1₩1,041.9M8₩130.2M1013%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.