SEOUL COMMERCIAL AREA

연희동 발달상권

서대문구연희동· Area 111,829 m² · Area code 3120093 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

반찬가게 2025 Q4 · Seoul data

Estimated sales (quarter)₩546.4M▼ -16.3% YoY
Stores5▲ +25.0% YoY
Sales per store₩109.3M▼ -33.0% YoY

Reading this area Stores rose 25.0% from a year earlier while estimated sales stayed about the same (-16.3%), so sales per store fell 33.0%. (descriptive pattern: Possible crowding)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +1549.2%
Stores±0.0%
Sales per store▲ +1549.2%
Market size
Estimated sales (quarter)
₩546.4M
vs 2024Q4
-16.3%
Estimated transactions
46,411
Per-store economics
Estimated sales per store
₩109.3M
vs a year ago
-33.0%
Per transaction
₩12K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩9.9M – ₩671.5M
20212022202320242025
₩33.1M₩546.4M
Stores4 – 6
20212022202320242025
55
Sales per store₩1.6M – ₩163.1M
20212022202320242025
₩6.6M₩109.3M
Openings0 – 1
20212022202320242025
01
Closings0 – 1
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -16.3%, stores YoY +25.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
5
vs a year ago
+25.0%
Franchise share
0% (0/5)
Movement
Openings (rate)
1 (20%)
Closings (rate)
0 (0%)
Net store change
+1
Estimated sales 2024 Q1 → 2025 Q4
₩607.8M₩546.4M
Stores 2024 Q1 → 2025 Q4
45
Sales per store 2024 Q1 → 2025 Q4
₩151.9M₩109.3M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–112%
  • 11–1435%
  • 14–1743%
  • 17–2121%
  • 21–240%
Age
  • 10s0%
  • 20s25%
  • 30s26%
  • 40s18%
  • 50s18%
  • 60+13%
Weekday / weekend
  • Weekday60%
  • Weekend40%
Day of week
  • Mon10%
  • Tue8%
  • Wed16%
  • Thu12%
  • Fri13%
  • Sat24%
  • Sun17%
Gender
  • Male37%
  • Female63%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩546.4M-16.3%5+25.0%₩109.3M-33.0%100%Possible crowding
2025Q3₩571M+8.8%40.0%₩142.7M+8.8%000%Growing
2025Q2₩572.9M-6.6%40.0%₩143.2M-6.6%000%Mixed
2025Q1₩618.1M+1.7%40.0%₩154.5M+1.7%000%Mixed
2024Q4₩652.5M+25.5%4-20.0%₩163.1M+56.9%000%Mixed
2024Q3₩524.9M+9.7%4-20.0%₩131.2M+37.1%000%Mixed
2024Q2₩613.4M-8.7%4-20.0%₩153.4M+14.2%110%Shrinking
2024Q1₩607.8M+4.0%4-20.0%₩151.9M+30.0%010%Mixed
2023Q4₩520M+8.1%50.0%₩104M+8.1%000%Growing
2023Q3₩478.6M-16.1%5-16.7%₩95.7M+0.7%000%Shrinking
2023Q2₩671.5M+15.7%5-16.7%₩134.3M+38.9%000%Mixed
2023Q1₩584.6M+5807.7%5-16.7%₩116.9M+6989.3%000%Mixed
2022Q4₩480.9M+558.7%5-16.7%₩96.2M+690.4%010%Mixed
2022Q3₩570.4M+2059.3%6+20.0%₩95.1M+1699.4%000%Growing
2022Q2₩580.3M+4907.3%6+20.0%₩96.7M+4072.8%000%Growing
2022Q1₩9.9M-70.1%6+20.0%₩1.6M-75.1%000%Possible crowding
2021Q4₩73M6₩12.2M100%
2021Q3₩26.4M5₩5.3M000%
2021Q2₩11.6M5₩2.3M000%
2021Q1₩33.1M5₩6.6M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.