SEOUL COMMERCIAL AREA

연희동 발달상권

서대문구연희동· Area 111,829 m² · Area code 3120093 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

당구장 2025 Q4 · Seoul data

Estimated sales (quarter)₩60M±0.0% YoY
Stores4±0.0% YoY
Sales per store₩15M±0.0% YoY

Reading this area Against a year earlier, estimated sales 0.0%, stores 0.0% and sales per store 0.0% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +12.5%
Stores▲ +33.3%
Sales per store▼ -15.6%
Market size
Estimated sales (quarter)
₩60M
vs 2024Q4
0.0%
Estimated transactions
4,395
Per-store economics
Estimated sales per store
₩15M
vs a year ago
0.0%
Per transaction
₩14K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩39.9M – ₩69.1M
20212022202320242025
₩53.3M₩60M
Stores3 – 7
20212022202320242025
34
Sales per store₩8.9M – ₩17.8M
20212022202320242025
₩17.8M₩15M
Openings0 – 3
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY 0.0%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
4
vs a year ago
0.0%
Franchise share
0% (0/4)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩66M₩60M
Stores 2024 Q1 → 2025 Q4
64
Sales per store 2024 Q1 → 2025 Q4
₩11M₩15M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–0610%
  • 06–110%
  • 11–140%
  • 14–1725%
  • 17–2146%
  • 21–2419%
Age
  • 10s2%
  • 20s7%
  • 30s6%
  • 40s5%
  • 50s14%
  • 60+67%
Weekday / weekend
  • Weekday78%
  • Weekend22%
Day of week
  • Mon15%
  • Tue7%
  • Wed26%
  • Thu20%
  • Fri10%
  • Sat15%
  • Sun7%
Gender
  • Male93%
  • Female7%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩60M0.0%40.0%₩15M0.0%000%Mixed
2025Q3₩60M-0.7%40.0%₩15M-0.7%000%Mixed
2025Q2₩60M-7.2%4-20.0%₩15M+15.9%000%Shrinking
2025Q1₩59.3M-10.1%4-33.3%₩14.8M+34.8%000%Shrinking
2024Q4₩60M-7.4%4-33.3%₩15M+38.9%000%Shrinking
2024Q3₩60.4M-2.5%4-42.9%₩15.1M+70.6%010%Possible recovery
2024Q2₩64.7M-4.0%5+25.0%₩12.9M-23.2%010%Possible crowding
2024Q1₩66M-4.5%6+50.0%₩11M-36.3%000%Possible crowding
2023Q4₩64.8M-4.4%6+50.0%₩10.8M-36.2%010%Possible crowding
2023Q3₩62M-3.9%7+75.0%₩8.9M-45.1%300%Possible crowding
2023Q2₩67.3M+13.9%40.0%₩16.8M+13.9%000%Growing
2023Q1₩69.1M+17.4%40.0%₩17.3M+17.4%000%Growing
2022Q4₩67.7M+17.0%40.0%₩16.9M+17.0%000%Growing
2022Q3₩64.5M+61.7%40.0%₩16.1M+61.7%000%Growing
2022Q2₩59.1M+39.1%4+33.3%₩14.8M+4.3%000%Growing
2022Q1₩58.8M+10.3%4+33.3%₩14.7M-17.3%000%Competition inflow
2021Q4₩57.9M4₩14.5M000%
2021Q3₩39.9M4₩10M210%
2021Q2₩42.5M3₩14.2M000%
2021Q1₩53.3M3₩17.8M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.