SEOUL COMMERCIAL AREA

연희동 발달상권

서대문구연희동· Area 111,829 m² · Area code 3120093 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

일반의원 2025 Q4 · Seoul data

Estimated sales (quarter)₩860M▼ -19.8% YoY
Stores8±0.0% YoY
Sales per store₩107.5M▼ -19.8% YoY

Reading this area Against a year earlier, estimated sales -19.8%, stores 0.0% and sales per store -19.8% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +48.0%
Stores±0.0%
Sales per store▲ +48.0%
Market size
Estimated sales (quarter)
₩860M
vs 2024Q4
-19.8%
Estimated transactions
29,485
Per-store economics
Estimated sales per store
₩107.5M
vs a year ago
-19.8%
Per transaction
₩29K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩581.2M – ₩1,072.9M
20212022202320242025
₩581.2M₩860M
Stores7 – 8
20212022202320242025
88
Sales per store₩72.7M – ₩151.2M
20212022202320242025
₩72.7M₩107.5M
Openings0 – 1
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -19.8%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
8
vs a year ago
0.0%
Franchise share
0% (0/8)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩1,052.5M₩860M
Stores 2024 Q1 → 2025 Q4
78
Sales per store 2024 Q1 → 2025 Q4
₩150.4M₩107.5M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1114%
  • 11–1436%
  • 14–1733%
  • 17–2117%
  • 21–240%
Age
  • 10s0%
  • 20s10%
  • 30s18%
  • 40s21%
  • 50s26%
  • 60+24%
Weekday / weekend
  • Weekday90%
  • Weekend10%
Day of week
  • Mon20%
  • Tue13%
  • Wed24%
  • Thu13%
  • Fri20%
  • Sat10%
  • Sun0%
Gender
  • Male36%
  • Female64%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩860M-19.8%80.0%₩107.5M-19.8%000%Mixed
2025Q3₩765.7M-8.7%80.0%₩95.7M-8.7%000%Mixed
2025Q2₩801.5M-4.1%80.0%₩100.2M-4.1%000%Mixed
2025Q1₩980.2M-6.9%8+14.3%₩122.5M-18.5%000%Possible crowding
2024Q4₩1,072.9M+4.6%8+14.3%₩134.1M-8.4%000%Competition inflow
2024Q3₩838.9M-20.7%8+14.3%₩104.9M-30.6%000%Possible crowding
2024Q2₩835.7M-6.2%8+14.3%₩104.5M-17.9%100%Possible crowding
2024Q1₩1,052.5M+39.6%70.0%₩150.4M+39.6%000%Growing
2023Q4₩1,025.4M+10.1%7-12.5%₩146.5M+25.8%000%Mixed
2023Q3₩1,058.3M+37.7%7-12.5%₩151.2M+57.4%000%Mixed
2023Q2₩890.8M+16.0%7-12.5%₩127.3M+32.5%000%Mixed
2023Q1₩753.8M+17.7%7-12.5%₩107.7M+34.5%010%Mixed
2022Q4₩931.7M+4.7%80.0%₩116.5M+4.7%000%Growing
2022Q3₩768.5M+2.5%80.0%₩96.1M+2.5%000%Mixed
2022Q2₩768.1M+7.6%80.0%₩96M+7.6%000%Growing
2022Q1₩640.4M+10.2%80.0%₩80M+10.2%000%Growing
2021Q4₩889.5M8₩111.2M000%
2021Q3₩750.1M8₩93.8M000%
2021Q2₩714M8₩89.2M000%
2021Q1₩581.2M8₩72.7M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.