SEOUL COMMERCIAL AREA

연희동 발달상권

서대문구연희동· Area 111,829 m² · Area code 3120093 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

양식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩1,199.1M▲ +43.7% YoY
Stores26▲ +8.3% YoY
Sales per store₩46.1M▲ +32.6% YoY

Reading this area Estimated sales rose 43.7% from a year earlier while stores were up 8.3%, so sales per store also rose 32.6%. (descriptive pattern: Growing)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +74.9%
Stores▲ +85.7%
Sales per store▼ -5.8%
Market size
Estimated sales (quarter)
₩1,199.1M
vs 2024Q4
+43.7%
Estimated transactions
28,578
Per-store economics
Estimated sales per store
₩46.1M
vs a year ago
+32.6%
Per transaction
₩42K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩587.1M – ₩1,235.5M
20212022202320242025
₩685.4M₩1,199.1M
Stores14 – 27
20212022202320242025
1426
Sales per store₩28M – ₩61.8M
20212022202320242025
₩49M₩46.1M
Openings0 – 4
20212022202320242025
00
Closings0 – 2
20212022202320242025
21
Franchise share0% – 7%
20212022202320242025
7%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +43.7%, stores YoY +8.3%.

Competition change stores, openings, closings, franchise
Competition
Stores
26
vs a year ago
+8.3%
Franchise share
0% (0/26)
Movement
Openings (rate)
0 (0%)
Closings (rate)
1 (4%)
Net store change
−1
Estimated sales 2024 Q1 → 2025 Q4
₩587.1M₩1,199.1M
Stores 2024 Q1 → 2025 Q4
2126
Sales per store 2024 Q1 → 2025 Q4
₩28M₩46.1M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–062%
  • 06–111%
  • 11–1425%
  • 14–1717%
  • 17–2141%
  • 21–2413%
Age
  • 10s1%
  • 20s27%
  • 30s32%
  • 40s17%
  • 50s15%
  • 60+8%
Weekday / weekend
  • Weekday62%
  • Weekend38%
Day of week
  • Mon6%
  • Tue10%
  • Wed14%
  • Thu14%
  • Fri17%
  • Sat21%
  • Sun17%
Gender
  • Male40%
  • Female60%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩1,199.1M+43.7%26+8.3%₩46.1M+32.6%010%Growing
2025Q3₩949.4M+36.4%27+12.5%₩35.2M+21.3%200%Growing
2025Q2₩969.5M+37.5%25+4.2%₩38.8M+32.0%120%Growing
2025Q1₩752.4M+28.2%25+19.0%₩30.1M+7.7%100%Growing
2024Q4₩834.5M+26.2%24+9.1%₩34.8M+15.7%110%Growing
2024Q3₩695.8M+6.3%24+9.1%₩29M-2.5%110%Mixed
2024Q2₩705M-5.0%24+9.1%₩29.4M-13.0%300%Possible crowding
2024Q1₩587.1M-19.0%21-4.5%₩28M-15.2%010%Shrinking
2023Q4₩661.1M-30.5%220.0%₩30.1M-30.5%000%Mixed
2023Q3₩654.5M-29.8%220.0%₩29.7M-29.8%000%Mixed
2023Q2₩742.4M-36.1%22+10.0%₩33.7M-41.9%110%Possible crowding
2023Q1₩725M-21.2%22+10.0%₩33M-28.4%110%Possible crowding
2022Q4₩950.6M-23.1%22+10.0%₩43.2M-30.1%110%Possible crowding
2022Q3₩932.9M+3.6%22+4.8%₩42.4M-1.1%310%Mixed
2022Q2₩1,162.4M+16.3%20+17.6%₩58.1M-1.2%010%Mixed
2022Q1₩920.5M+34.3%20+42.9%₩46M-6.0%005%Competition inflow
2021Q4₩1,235.5M20₩61.8M125%
2021Q3₩900.4M21₩42.9M405%
2021Q2₩999.5M17₩58.8M306%
2021Q1₩685.4M14₩49M027%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.