SEOUL COMMERCIAL AREA

연희동 발달상권

서대문구연희동· Area 111,829 m² · Area code 3120093 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

호프-간이주점 2025 Q4 · Seoul data

Estimated sales (quarter)₩756.6M▼ -2.1% YoY
Stores34▲ +3.0% YoY
Sales per store₩22.3M▼ -4.9% YoY

Reading this area Stores rose 3.0% from a year earlier while estimated sales stayed about the same (-2.1%), so sales per store fell 4.9%. (descriptive pattern: Possible crowding)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +39.2%
Stores▼ -5.6%
Sales per store▲ +47.3%
Market size
Estimated sales (quarter)
₩756.6M
vs 2024Q4
-2.1%
Estimated transactions
15,941
Per-store economics
Estimated sales per store
₩22.3M
vs a year ago
-4.9%
Per transaction
₩47K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩543.7M – ₩1,445.6M
20212022202320242025
₩543.7M₩756.6M
Stores32 – 37
20212022202320242025
3634
Sales per store₩15.1M – ₩42.5M
20212022202320242025
₩15.1M₩22.3M
Openings0 – 2
20212022202320242025
11
Closings0 – 3
20212022202320242025
20
Franchise share0% – 6%
20212022202320242025
3%3%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -2.1%, stores YoY +3.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
34
vs a year ago
+3.0%
Franchise share
3% (1/34)
Movement
Openings (rate)
1 (3%)
Closings (rate)
0 (0%)
Net store change
+1
Estimated sales 2024 Q1 → 2025 Q4
₩868.3M₩756.6M
Stores 2024 Q1 → 2025 Q4
3434
Sales per store 2024 Q1 → 2025 Q4
₩25.5M₩22.3M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–0628%
  • 06–110%
  • 11–141%
  • 14–173%
  • 17–2119%
  • 21–2448%
Age
  • 10s1%
  • 20s23%
  • 30s30%
  • 40s18%
  • 50s22%
  • 60+6%
Weekday / weekend
  • Weekday68%
  • Weekend32%
Day of week
  • Mon9%
  • Tue11%
  • Wed15%
  • Thu16%
  • Fri17%
  • Sat21%
  • Sun11%
Gender
  • Male61%
  • Female39%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩756.6M-2.1%34+3.0%₩22.3M-4.9%103%Possible crowding
2025Q3₩688.7M-7.3%33-2.9%₩20.9M-4.5%113%Mixed
2025Q2₩591.8M-31.9%33-2.9%₩17.9M-29.8%003%Mixed
2025Q1₩633.8M-27.0%33-2.9%₩19.2M-24.8%003%Mixed
2024Q4₩772.6M-20.3%33-2.9%₩23.4M-17.9%123%Mixed
2024Q3₩743.2M-29.9%34+6.3%₩21.9M-34.0%223%Possible crowding
2024Q2₩868.9M-16.3%34+6.3%₩25.6M-21.2%103%Possible crowding
2024Q1₩868.3M-21.6%340.0%₩25.5M-21.6%120%Mixed
2023Q4₩969.7M-18.2%34-2.9%₩28.5M-15.8%213%Mixed
2023Q3₩1,060.3M-24.4%32-3.0%₩33.1M-22.1%006%Shrinking
2023Q2₩1,038.2M-28.2%32-5.9%₩32.4M-23.7%026%Shrinking
2023Q1₩1,107M+66.2%34-5.6%₩32.6M+76.0%126%Mixed
2022Q4₩1,185.6M+20.9%35-2.8%₩33.9M+24.4%206%Growing
2022Q3₩1,403M+148.0%33-8.3%₩42.5M+170.5%016%Mixed
2022Q2₩1,445.6M+108.4%34-8.1%₩42.5M+126.7%136%Mixed
2022Q1₩665.9M+22.5%360.0%₩18.5M+22.5%116%Growing
2021Q4₩980.6M36₩27.2M116%
2021Q3₩565.8M36₩15.7M116%
2021Q2₩693.8M37₩18.8M213%
2021Q1₩543.7M36₩15.1M123%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.