SEOUL COMMERCIAL AREA

연희동 발달상권

서대문구연희동· Area 111,829 m² · Area code 3120093 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

치킨전문점 2025 Q4 · Seoul data

Estimated sales (quarter)₩210.6M▼ -41.5% YoY
Stores0▼ -100.0% YoY
Sales per storeYoY

Reading this area There is no quarter a year earlier, so the changes cannot be computed.

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -31.2%
Stores▼ -100.0%
Sales per store
Market size
Estimated sales (quarter)
₩210.6M
vs 2024Q4
-41.5%
Estimated transactions
3,995
Per-store economics
Estimated sales per store
vs a year ago
Per transaction
₩53K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩176.1M – ₩447.5M
20212022202320242025
₩306.2M₩210.6M
Stores0 – 2
20212022202320242025
20
Sales per store₩88M – ₩447.5M
20212022202320242025
₩153.1M
Openings0 – 1
20212022202320242025
00
Closings0 – 2
20212022202320242025
10
Franchise share200% – 500%
20212022202320242025
300%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -41.5%, stores YoY -100.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
0
vs a year ago
-100.0%
Franchise share
 (4/0)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩405.1M₩210.6M
Stores 2024 Q1 → 2025 Q4
10
Sales per store 2024 Q1 → 2025 Q4
₩405.1M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–0611%
  • 06–110%
  • 11–146%
  • 14–175%
  • 17–2143%
  • 21–2435%
Age
  • 10s0%
  • 20s19%
  • 30s22%
  • 40s24%
  • 50s24%
  • 60+11%
Weekday / weekend
  • Weekday76%
  • Weekend24%
Day of week
  • Mon11%
  • Tue15%
  • Wed17%
  • Thu17%
  • Fri17%
  • Sat22%
  • Sun2%
Gender
  • Male59%
  • Female41%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩210.6M-41.5%0-100.0%00
2025Q3₩212.1M-44.7%0-100.0%00
2025Q2₩230M-47.6%0-100.0%00
2025Q1₩239.7M-40.8%0-100.0%02
2024Q4₩360.2M-13.0%10.0%₩360.2M-13.0%10500%Mixed
2024Q3₩383.2M+0.1%10.0%₩383.2M+0.1%00400%Mixed
2024Q2₩439M-1.9%10.0%₩439M-1.9%00400%Mixed
2024Q1₩405.1M-3.0%10.0%₩405.1M-3.0%00400%Mixed
2023Q4₩414M+10.0%10.0%₩414M+10.0%00400%Growing
2023Q3₩382.9M+66.8%10.0%₩382.9M+66.8%00400%Growing
2023Q2₩447.5M+68.4%1-50.0%₩447.5M+236.8%00400%Mixed
2023Q1₩417.8M+137.3%1-50.0%₩417.8M+374.5%00400%Mixed
2022Q4₩376.3M+80.4%1-50.0%₩376.3M+260.7%00400%Mixed
2022Q3₩229.6M+22.2%1-50.0%₩229.6M+144.5%01400%Mixed
2022Q2₩265.7M-0.1%20.0%₩132.9M-0.1%00200%Mixed
2022Q1₩176.1M-42.5%20.0%₩88M-42.5%00200%Mixed
2021Q4₩208.6M2₩104.3M12200%
2021Q3₩187.8M2₩93.9M00250%
2021Q2₩266M2₩133M01250%
2021Q1₩306.2M2₩153.1M01300%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.