SEOUL COMMERCIAL AREA

연희동 발달상권

서대문구연희동· Area 111,829 m² · Area code 3120093 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

스포츠클럽 2025 Q4 · Seoul data

Estimated sales (quarter)₩3,052.8M▼ -8.7% YoY
Stores14▲ +27.3% YoY
Sales per store₩218.1M▼ -28.3% YoY

Reading this area Stores rose 27.3% from a year earlier while estimated sales stayed about the same (-8.7%), so sales per store fell 28.3%. (descriptive pattern: Possible crowding)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -13.5%
Stores▲ +100.0%
Sales per store▼ -56.7%
Market size
Estimated sales (quarter)
₩3,052.8M
vs 2024Q4
-8.7%
Estimated transactions
6,847
Per-store economics
Estimated sales per store
₩218.1M
vs a year ago
-28.3%
Per transaction
₩446K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩2,820.6M – ₩4,797.4M
20212022202320242025
₩3,527.5M₩3,052.8M
Stores7 – 15
20212022202320242025
714
Sales per store₩217.7M – ₩633M
20212022202320242025
₩503.9M₩218.1M
Openings0 – 3
20212022202320242025
00
Closings0 – 1
20212022202320242025
01
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -8.7%, stores YoY +27.3%.

Competition change stores, openings, closings, franchise
Competition
Stores
14
vs a year ago
+27.3%
Franchise share
0% (0/14)
Movement
Openings (rate)
0 (0%)
Closings (rate)
1 (7%)
Net store change
−1
Estimated sales 2024 Q1 → 2025 Q4
₩4,373.3M₩3,052.8M
Stores 2024 Q1 → 2025 Q4
1014
Sales per store 2024 Q1 → 2025 Q4
₩437.3M₩218.1M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–115%
  • 11–1425%
  • 14–1724%
  • 17–2137%
  • 21–2410%
Age
  • 10s1%
  • 20s8%
  • 30s35%
  • 40s8%
  • 50s35%
  • 60+14%
Weekday / weekend
  • Weekday88%
  • Weekend12%
Day of week
  • Mon22%
  • Tue11%
  • Wed28%
  • Thu6%
  • Fri22%
  • Sat11%
  • Sun1%
Gender
  • Male46%
  • Female54%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩3,052.8M-8.7%14+27.3%₩218.1M-28.3%010%Possible crowding
2025Q3₩3,265.2M-16.0%15+50.0%₩217.7M-44.0%300%Possible crowding
2025Q2₩2,820.6M-4.2%12+20.0%₩235M-20.2%000%Possible crowding
2025Q1₩4,675.8M+6.9%12+20.0%₩389.6M-10.9%100%Competition inflow
2024Q4₩3,344.7M+2.2%11+22.2%₩304.1M-16.4%100%Possible crowding
2024Q3₩3,885.6M-19.0%10+11.1%₩388.6M-27.1%000%Possible crowding
2024Q2₩2,945M-29.1%10+11.1%₩294.5M-36.2%000%Possible crowding
2024Q1₩4,373.3M-5.1%10+11.1%₩437.3M-14.6%100%Possible crowding
2023Q4₩3,273.2M+1.4%90.0%₩363.7M+1.4%000%Mixed
2023Q3₩4,797.4M+22.3%9+12.5%₩533M+8.7%000%Growing
2023Q2₩4,156.6M-5.8%9+12.5%₩461.8M-16.3%000%Possible crowding
2023Q1₩4,609.2M+4.5%9+28.6%₩512.1M-18.7%000%Competition inflow
2022Q4₩3,228.6M-25.1%9+28.6%₩358.7M-41.7%100%Possible crowding
2022Q3₩3,922.7M-9.0%8+14.3%₩490.3M-20.3%000%Possible crowding
2022Q2₩4,413.3M-0.4%8+14.3%₩551.7M-12.9%100%Possible crowding
2022Q1₩4,411.5M+25.1%70.0%₩630.2M+25.1%000%Growing
2021Q4₩4,310.2M7₩615.7M000%
2021Q3₩4,309.1M7₩615.6M000%
2021Q2₩4,431.2M7₩633M000%
2021Q1₩3,527.5M7₩503.9M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.