SEOUL COMMERCIAL AREA

연남동(홍대) 발달상권

마포구연남동· Area 437,447 m² · Area code 3120104 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

한식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩15,969.4M▼ -10.5% YoY
Stores202▲ +2.0% YoY
Sales per store₩79.1M▼ -12.3% YoY

Reading this area Against a year earlier, estimated sales -10.5%, stores +2.0% and sales per store -12.3% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +72.0%
Stores▲ +16.1%
Sales per store▲ +48.2%
Market size
Estimated sales (quarter)
₩15,969.4M
vs 2024Q4
-10.5%
Estimated transactions
358,141
Per-store economics
Estimated sales per store
₩79.1M
vs a year ago
-12.3%
Per transaction
₩45K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩8,520.5M – ₩18,780M
20212022202320242025
₩9,283M₩15,969.4M
Stores174 – 202
20212022202320242025
174202
Sales per store₩48.4M – ₩99.4M
20212022202320242025
₩53.4M₩79.1M
Openings3 – 20
20212022202320242025
1210
Closings1 – 14
20212022202320242025
49
Franchise share7% – 9%
20212022202320242025
8%8%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -10.5%, stores YoY +2.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
202
vs a year ago
+2.0%
Franchise share
8% (17/202)
Movement
Openings (rate)
10 (5%)
Closings (rate)
9 (4%)
Net store change
+1
Estimated sales 2024 Q1 → 2025 Q4
₩17,929.3M₩15,969.4M
Stores 2024 Q1 → 2025 Q4
192202
Sales per store 2024 Q1 → 2025 Q4
₩93.4M₩79.1M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–065%
  • 06–111%
  • 11–1415%
  • 14–1711%
  • 17–2145%
  • 21–2423%
Age
  • 10s1%
  • 20s37%
  • 30s31%
  • 40s13%
  • 50s12%
  • 60+6%
Weekday / weekend
  • Weekday66%
  • Weekend34%
Day of week
  • Mon10%
  • Tue12%
  • Wed14%
  • Thu13%
  • Fri17%
  • Sat20%
  • Sun14%
Gender
  • Male51%
  • Female49%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩15,969.4M-10.5%202+2.0%₩79.1M-12.3%1098%Mixed
2025Q3₩13,149M-12.3%201+2.6%₩65.4M-14.5%15128%Mixed
2025Q2₩14,420.7M-11.8%199+2.1%₩72.5M-13.6%12119%Mixed
2025Q1₩15,640.7M-12.8%197+2.6%₩79.4M-15.0%13149%Mixed
2024Q4₩17,845.2M-5.0%198+4.8%₩90.1M-9.3%659%Possible crowding
2024Q3₩14,988M-7.0%196+2.6%₩76.5M-9.4%1199%Mixed
2024Q2₩16,358.6M+5.5%195-0.5%₩83.9M+6.0%13109%Growing
2024Q1₩17,929.3M+12.4%192-2.0%₩93.4M+14.7%1069%Growing
2023Q4₩18,780M+7.7%189-2.1%₩99.4M+10.0%6108%Growing
2023Q3₩16,116.1M+11.1%191+2.1%₩84.4M+8.7%7119%Growing
2023Q2₩15,510.8M+5.4%196+3.7%₩79.1M+1.6%11109%Mixed
2023Q1₩15,954.1M+41.5%196+8.9%₩81.4M+29.9%17128%Growing
2022Q4₩17,440.1M+30.2%193+4.9%₩90.4M+24.1%20137%Growing
2022Q3₩14,509.3M+70.3%187+6.3%₩77.6M+60.3%9117%Growing
2022Q2₩14,720.7M+31.1%189+8.6%₩77.9M+20.7%1567%Growing
2022Q1₩11,277.4M+21.5%180+3.4%₩62.7M+17.4%487%Growing
2021Q4₩13,394.9M184₩72.8M20127%
2021Q3₩8,520.5M176₩48.4M317%
2021Q2₩11,226.5M174₩64.5M9107%
2021Q1₩9,283M174₩53.4M1248%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.