SEOUL COMMERCIAL AREA

연남동(홍대) Developed area

Mapo-gu (마포구) 연남동· Area 437,447 m² · Area code 3120104 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

신발 2025 Q4 · Seoul data

Estimated sales (quarter)₩26M▲ +29.7% YoY
Stores13±0.0% YoY
Sales per store₩2M▲ +29.7% YoY

Reading this area Estimated sales rose 29.7% from a year earlier while stores were about the same at 0.0%, so sales per store also rose 29.7%. (descriptive pattern: Growing)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -96.8%
Stores▲ +18.2%
Sales per store▼ -97.3%
Market size
Estimated sales (quarter)
₩26M
vs 2024Q4
+29.7%
Estimated transactions
273
Per-store economics
Estimated sales per store
₩2M
vs a year ago
+29.7%
Per transaction
₩95K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩15.6M – ₩1,453M
20212022202320242025
₩804.6M₩26M
Stores11 – 14
20212022202320242025
1113
Sales per store₩1.2M – ₩121.1M
20212022202320242025
₩73.1M₩2M
Openings0 – 1
20212022202320242025
10
Closings0 – 2
20212022202320242025
00
Franchise share7% – 18%
20212022202320242025
9%8%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +29.7%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
13
vs a year ago
0.0%
Franchise share
8% (1/13)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩52.2M₩26M
Stores 2024 Q1 → 2025 Q4
1313
Sales per store 2024 Q1 → 2025 Q4
₩4M₩2M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–110%
  • 11–1421%
  • 14–1718%
  • 17–2162%
  • 21–240%
Age
  • 10s0%
  • 20s30%
  • 30s12%
  • 40s31%
  • 50s27%
  • 60+0%
Weekday / weekend
  • Weekday55%
  • Weekend45%
Day of week
  • Mon14%
  • Tue17%
  • Wed8%
  • Thu6%
  • Fri11%
  • Sat18%
  • Sun26%
Gender
  • Male9%
  • Female91%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩26M+29.7%130.0%₩2M+29.7%008%Growing
2025Q3₩15.6M-50.2%130.0%₩1.2M-50.2%018%Mixed
2025Q2₩30.8M-43.8%14+7.7%₩2.2M-47.8%007%Possible crowding
2025Q1₩31.3M-39.9%130.0%₩2.4M-39.9%008%Mixed
2024Q4₩20M-46.4%130.0%₩1.5M-46.4%008%Mixed
2024Q3₩31.3M-30.7%130.0%₩2.4M-30.7%008%Mixed
2024Q2₩54.8M-27.6%130.0%₩4.2M-27.6%008%Mixed
2024Q1₩52.2M+8.4%13-7.1%₩4M+16.8%118%Mixed
2023Q4₩37.4M-48.8%13-7.1%₩2.9M-44.9%008%Shrinking
2023Q3₩45.2M-42.4%130.0%₩3.5M-42.4%008%Mixed
2023Q2₩75.7M-94.8%13+8.3%₩5.8M-95.2%028%Possible crowding
2023Q1₩48.1M-94.2%14+27.3%₩3.4M-95.4%0014%Possible crowding
2022Q4₩73M-93.9%14+27.3%₩5.2M-95.2%1014%Possible crowding
2022Q3₩78.4M-92.3%13+18.2%₩6M-93.5%1015%Possible crowding
2022Q2₩1,453M+21.8%12+9.1%₩121.1M+11.6%1017%Growing
2022Q1₩828.5M+3.0%110.0%₩75.3M+3.0%1018%Mixed
2021Q4₩1,205M11₩109.5M009%
2021Q3₩1,021.4M11₩92.9M009%
2021Q2₩1,193.2M11₩108.5M009%
2021Q1₩804.6M11₩73.1M109%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.