SEOUL COMMERCIAL AREA

연남동(홍대) Developed area

Mapo-gu (마포구) 연남동· Area 437,447 m² · Area code 3120104 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

조명용품 2025 Q4 · Seoul data

Estimated sales (quarter)YoY
Stores11▼ -8.3% YoY
Sales per storeYoY

Reading this area There is no quarter a year earlier, so the changes cannot be computed.

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q3
Estimated sales▼ -69.1%
Stores▼ -26.7%
Sales per store▼ -57.9%
Market size
Estimated sales (quarter)
vs 2024Q4
Estimated transactions
Per-store economics
Estimated sales per store
vs a year ago
Per transaction
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩3.3M – ₩383.5M
20212022202320242025
₩10.8M
Stores11 – 15
20212022202320242025
1511
Sales per store₩303K – ₩29.5M
20212022202320242025
₩720K
Openings0 – 1
20212022202320242025
10
Closings0 – 1
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY , stores YoY -8.3%.

Competition change stores, openings, closings, franchise
Competition
Stores
11
vs a year ago
-8.3%
Franchise share
0% (0/11)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩8.5M
Stores 2024 Q1 → 2025 Q4
1211
Sales per store 2024 Q1 → 2025 Q4
₩712K

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–114%
  • 11–1429%
  • 14–1724%
  • 17–2143%
  • 21–240%
Age
  • 10s0%
  • 20s0%
  • 30s29%
  • 40s20%
  • 50s9%
  • 60+42%
Weekday / weekend
  • Weekday94%
  • Weekend6%
Day of week
  • Mon39%
  • Tue20%
  • Wed16%
  • Thu11%
  • Fri8%
  • Sat6%
  • Sun0%
Gender
  • Male32%
  • Female68%

Each split's share of estimated sales in 2025 Q3.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q411-8.3%000%
2025Q3₩3.3M-49.3%11-8.3%₩303K-44.6%000%Shrinking
2025Q2₩8.8M+18.8%11-8.3%₩804K+29.6%000%Mixed
2025Q1₩3.7M-56.8%11-8.3%₩336K-52.9%010%Shrinking
2024Q4₩6.7M-10.3%120.0%₩555K-10.3%000%Mixed
2024Q3₩6.6M-15.1%120.0%₩547K-15.1%000%Mixed
2024Q2₩7.4M-42.0%120.0%₩620K-42.0%000%Mixed
2024Q1₩8.5M-0.1%120.0%₩712K-0.1%000%Mixed
2023Q4₩7.4M-97.7%120.0%₩619K-97.7%000%Mixed
2023Q3₩7.7M-49.7%12-7.7%₩645K-45.5%000%Shrinking
2023Q2₩12.8M-96.7%12-7.7%₩1.1M-96.4%000%Shrinking
2023Q1₩8.6M-90.0%12-7.7%₩713K-89.2%000%Shrinking
2022Q4₩316.1M+3884.0%12-14.3%₩26.3M+4548.1%010%Mixed
2022Q3₩15.4M-21.6%13-7.1%₩1.2M-15.5%000%Shrinking
2022Q2₩383.5M+3986.2%13-7.1%₩29.5M+4300.5%000%Mixed
2022Q1₩85.5M+691.9%13-13.3%₩6.6M+813.8%010%Mixed
2021Q4₩7.9M14₩567K000%
2021Q3₩19.6M14₩1.4M110%
2021Q2₩9.4M14₩670K010%
2021Q1₩10.8M15₩720K100%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.