SEOUL COMMERCIAL AREA

연남동(홍대) 발달상권

마포구연남동· Area 437,447 m² · Area code 3120104 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

패스트푸드점 2025 Q4 · Seoul data

Estimated sales (quarter)₩154.7M▼ -25.7% YoY
Stores25▼ -24.2% YoY
Sales per store₩6.2M▼ -2.0% YoY

Reading this area Estimated sales fell 25.7% from a year earlier and stores fell 24.2%. Sales per store are about the same at -2.0%. (descriptive pattern: Shrinking)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -65.0%
Stores▼ -19.4%
Sales per store▼ -56.6%
Market size
Estimated sales (quarter)
₩154.7M
vs 2024Q4
-25.7%
Estimated transactions
12,178
Per-store economics
Estimated sales per store
₩6.2M
vs a year ago
-2.0%
Per transaction
₩13K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩154.7M – ₩572.2M
20212022202320242025
₩442.2M₩154.7M
Stores25 – 41
20212022202320242025
3125
Sales per store₩5.6M – ₩16.8M
20212022202320242025
₩14.3M₩6.2M
Openings0 – 5
20212022202320242025
51
Closings0 – 6
20212022202320242025
11
Franchise share13% – 26%
20212022202320242025
26%20%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -25.7%, stores YoY -24.2%.

Competition change stores, openings, closings, franchise
Competition
Stores
25
vs a year ago
-24.2%
Franchise share
20% (5/25)
Movement
Openings (rate)
1 (3%)
Closings (rate)
1 (3%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩237.5M₩154.7M
Stores 2024 Q1 → 2025 Q4
3525
Sales per store 2024 Q1 → 2025 Q4
₩6.8M₩6.2M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–112%
  • 11–1420%
  • 14–1720%
  • 17–2142%
  • 21–2415%
Age
  • 10s1%
  • 20s28%
  • 30s32%
  • 40s15%
  • 50s15%
  • 60+8%
Weekday / weekend
  • Weekday71%
  • Weekend29%
Day of week
  • Mon12%
  • Tue13%
  • Wed18%
  • Thu13%
  • Fri15%
  • Sat17%
  • Sun12%
Gender
  • Male53%
  • Female47%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩154.7M-25.7%25-24.2%₩6.2M-2.0%1120%Shrinking
2025Q3₩182M-21.1%25-24.2%₩7.3M+4.2%0620%Shrinking
2025Q2₩203.7M-25.0%31-11.4%₩6.6M-15.3%0116%Shrinking
2025Q1₩178.4M-24.9%32-8.6%₩5.6M-17.9%1216%Shrinking
2024Q4₩208.4M-8.2%33-15.4%₩6.3M+8.5%0015%Shrinking
2024Q3₩230.6M-7.9%33-15.4%₩7M+8.8%0215%Shrinking
2024Q2₩271.6M-4.3%35-10.3%₩7.8M+6.7%2214%Shrinking
2024Q1₩237.5M-26.0%35-5.4%₩6.8M-21.7%0414%Shrinking
2023Q4₩227M-37.4%39+8.3%₩5.8M-42.2%1113%Possible crowding
2023Q3₩250.5M-41.7%39+11.4%₩6.4M-47.7%2213%Possible crowding
2023Q2₩283.7M-42.7%39+11.4%₩7.3M-48.5%5413%Possible crowding
2023Q1₩320.9M-3.9%37-9.8%₩8.7M+6.5%2116%Shrinking
2022Q4₩362.8M-12.5%36-7.7%₩10.1M-5.2%1017%Shrinking
2022Q3₩429.7M-6.3%35-5.4%₩12.3M-1.0%3417%Shrinking
2022Q2₩494.8M-13.5%35+2.9%₩14.1M-16.0%0620%Mixed
2022Q1₩333.7M-24.5%41+32.3%₩8.1M-42.9%3317%Possible crowding
2021Q4₩414.5M39₩10.6M4123%
2021Q3₩458.7M37₩12.4M3022%
2021Q2₩572.2M34₩16.8M3024%
2021Q1₩442.2M31₩14.3M5126%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.