SEOUL COMMERCIAL AREA

연남동(홍대) 발달상권

마포구연남동· Area 437,447 m² · Area code 3120104 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

자동차수리 2025 Q4 · Seoul data

Estimated sales (quarter)₩196.8M▼ -24.6% YoY
Stores5±0.0% YoY
Sales per store₩39.4M▼ -24.6% YoY

Reading this area Against a year earlier, estimated sales -24.6%, stores 0.0% and sales per store -24.6% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -56.0%
Stores▼ -16.7%
Sales per store▼ -47.2%
Market size
Estimated sales (quarter)
₩196.8M
vs 2024Q4
-24.6%
Estimated transactions
485
Per-store economics
Estimated sales per store
₩39.4M
vs a year ago
-24.6%
Per transaction
₩406K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩38.7M – ₩762.3M
20212022202320242025
₩447.6M₩196.8M
Stores5 – 7
20212022202320242025
65
Sales per store₩5.5M – ₩127M
20212022202320242025
₩74.6M₩39.4M
Openings0 – 1
20212022202320242025
00
Closings0 – 1
20212022202320242025
10
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -24.6%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
5
vs a year ago
0.0%
Franchise share
0% (0/5)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩330.8M₩196.8M
Stores 2024 Q1 → 2025 Q4
55
Sales per store 2024 Q1 → 2025 Q4
₩66.2M₩39.4M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1111%
  • 11–1416%
  • 14–1713%
  • 17–2161%
  • 21–240%
Age
  • 10s0%
  • 20s0%
  • 30s4%
  • 40s5%
  • 50s21%
  • 60+70%
Weekday / weekend
  • Weekday68%
  • Weekend32%
Day of week
  • Mon3%
  • Tue35%
  • Wed3%
  • Thu6%
  • Fri21%
  • Sat32%
  • Sun0%
Gender
  • Male96%
  • Female4%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩196.8M-24.6%50.0%₩39.4M-24.6%000%Mixed
2025Q3₩148.6M+22.0%50.0%₩29.7M+22.0%000%Growing
2025Q2₩98.8M-30.2%50.0%₩19.8M-30.2%000%Mixed
2025Q1₩47.3M-85.7%50.0%₩9.5M-85.7%000%Mixed
2024Q4₩261.1M+96.9%50.0%₩52.2M+96.9%000%Growing
2024Q3₩121.7M-33.3%50.0%₩24.3M-33.3%000%Mixed
2024Q2₩141.6M-57.5%50.0%₩28.3M-57.5%000%Mixed
2024Q1₩330.8M+125.9%50.0%₩66.2M+125.9%000%Growing
2023Q4₩132.6M-2.5%50.0%₩26.5M-2.5%000%Mixed
2023Q3₩182.4M+27.5%5-16.7%₩36.5M+53.0%000%Mixed
2023Q2₩333.4M+761.5%5-28.6%₩66.7M+1106.2%000%Mixed
2023Q1₩146.4M-53.5%5-16.7%₩29.3M-44.2%000%Shrinking
2022Q4₩136M-82.2%5-16.7%₩27.2M-78.6%010%Shrinking
2022Q3₩143.1M-68.6%60.0%₩23.8M-68.6%010%Mixed
2022Q2₩38.7M-91.4%7+16.7%₩5.5M-92.6%100%Possible crowding
2022Q1₩315.1M-29.6%60.0%₩52.5M-29.6%000%Mixed
2021Q4₩762.3M6₩127M000%
2021Q3₩455.5M6₩75.9M000%
2021Q2₩448M6₩74.7M000%
2021Q1₩447.6M6₩74.6M010%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.