SEOUL COMMERCIAL AREA

연남동(홍대) 발달상권

마포구연남동· Area 437,447 m² · Area code 3120104 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

노래방 2025 Q4 · Seoul data

Estimated sales (quarter)₩382.4M▼ -3.8% YoY
Stores18▲ +20.0% YoY
Sales per store₩21.2M▼ -19.9% YoY

Reading this area Stores rose 20.0% from a year earlier while estimated sales stayed about the same (-3.8%), so sales per store fell 19.9%. (descriptive pattern: Possible crowding)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +362.9%
Stores▲ +20.0%
Sales per store▲ +285.7%
Market size
Estimated sales (quarter)
₩382.4M
vs 2024Q4
-3.8%
Estimated transactions
48,793
Per-store economics
Estimated sales per store
₩21.2M
vs a year ago
-19.9%
Per transaction
₩8K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩82.6M – ₩406.4M
20212022202320242025
₩82.6M₩382.4M
Stores14 – 18
20212022202320242025
1518
Sales per store₩5.5M – ₩26.8M
20212022202320242025
₩5.5M₩21.2M
Openings0 – 4
20212022202320242025
00
Closings0 – 3
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -3.8%, stores YoY +20.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
18
vs a year ago
+20.0%
Franchise share
0% (0/18)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩373.3M₩382.4M
Stores 2024 Q1 → 2025 Q4
1518
Sales per store 2024 Q1 → 2025 Q4
₩24.9M₩21.2M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–0622%
  • 06–111%
  • 11–143%
  • 14–1711%
  • 17–2129%
  • 21–2435%
Age
  • 10s5%
  • 20s44%
  • 30s24%
  • 40s10%
  • 50s14%
  • 60+4%
Weekday / weekend
  • Weekday63%
  • Weekend37%
Day of week
  • Mon9%
  • Tue12%
  • Wed13%
  • Thu11%
  • Fri17%
  • Sat22%
  • Sun15%
Gender
  • Male54%
  • Female46%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩382.4M-3.8%18+20.0%₩21.2M-19.9%000%Possible crowding
2025Q3₩370.7M-7.6%18+20.0%₩20.6M-23.0%000%Possible crowding
2025Q2₩367M+3.1%18+20.0%₩20.4M-14.1%430%Competition inflow
2025Q1₩339.7M-9.0%17+13.3%₩20M-19.7%310%Possible crowding
2024Q4₩397.6M+5.3%15-6.3%₩26.5M+12.4%000%Mixed
2024Q3₩401.3M+12.5%15-11.8%₩26.8M+27.5%000%Mixed
2024Q2₩355.9M+9.2%15-6.3%₩23.7M+16.5%220%Mixed
2024Q1₩373.3M+0.7%15-11.8%₩24.9M+14.2%120%Possible recovery
2023Q4₩377.4M-7.1%160.0%₩23.6M-7.1%010%Mixed
2023Q3₩356.7M+1.9%170.0%₩21M+1.9%100%Mixed
2023Q2₩325.9M+5.2%16-5.9%₩20.4M+11.8%010%Mixed
2023Q1₩370.5M+234.7%17+13.3%₩21.8M+195.3%100%Growing
2022Q4₩406.4M+65.7%16+6.7%₩25.4M+55.4%010%Growing
2022Q3₩350M+314.9%17+13.3%₩20.6M+266.1%110%Growing
2022Q2₩309.9M+95.8%17+21.4%₩18.2M+61.2%200%Growing
2022Q1₩110.7M+34.0%150.0%₩7.4M+34.0%110%Growing
2021Q4₩245.2M15₩16.3M220%
2021Q3₩84.4M15₩5.6M100%
2021Q2₩158.3M14₩11.3M010%
2021Q1₩82.6M15₩5.5M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.