SEOUL COMMERCIAL AREA

연남동(홍대) 발달상권

마포구연남동· Area 437,447 m² · Area code 3120104 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

가방 2025 Q4 · Seoul data

Estimated sales (quarter)YoY
Stores12▼ -7.7% YoY
Sales per storeYoY

Reading this area There is no quarter a year earlier, so the changes cannot be computed.

Market change how size and per-store sales moved
Change 2022 Q3 → 2023 Q4
Estimated sales▲ +3.5%
Stores±0.0%
Sales per store▲ +3.5%
Market size
Estimated sales (quarter)
vs 2024Q4
Estimated transactions
Per-store economics
Estimated sales per store
vs a year ago
Per transaction
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩913K – ₩1.8M
20212022202320242025
Stores11 – 16
20212022202320242025
1612
Sales per store₩76K – ₩151K
20212022202320242025
Openings0 – 2
20212022202320242025
10
Closings0 – 2
20212022202320242025
10
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY , stores YoY -7.7%.

Competition change stores, openings, closings, franchise
Competition
Stores
12
vs a year ago
-7.7%
Franchise share
0% (0/12)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
Stores 2024 Q1 → 2025 Q4
1312
Sales per store 2024 Q1 → 2025 Q4

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–110%
  • 11–140%
  • 14–170%
  • 17–21100%
  • 21–240%
Age
  • 10s0%
  • 20s0%
  • 30s0%
  • 40s100%
  • 50s0%
  • 60+0%
Weekday / weekend
  • Weekday100%
  • Weekend0%
Day of week
  • Mon0%
  • Tue0%
  • Wed0%
  • Thu0%
  • Fri100%
  • Sat0%
  • Sun0%
Gender
  • Male0%
  • Female100%

Each split's share of estimated sales in 2023 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q412-7.7%000%
2025Q312-7.7%000%
2025Q212-7.7%120%
2025Q1130.0%000%
2024Q4130.0%000%
2024Q313+8.3%000%
2024Q213+8.3%000%
2024Q113+8.3%000%
2023Q4₩1.6M13+8.3%₩124K100%
2023Q3₩1.8M+16.5%12-7.7%₩151K+26.2%000%Mixed
2023Q212+9.1%000%
2023Q1₩913K12+9.1%₩76K000%
2022Q412+9.1%120%
2022Q3₩1.6M130.0%₩119K200%
2022Q211-21.4%000%
2022Q111-31.3%000%
2021Q411020%
2021Q313010%
2021Q214020%
2021Q116110%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2023-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.