SEOUL COMMERCIAL AREA

연남동(홍대) 발달상권

마포구연남동· Area 437,447 m² · Area code 3120104 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

반찬가게 2025 Q4 · Seoul data

Estimated sales (quarter)YoY
Stores32▲ +3.2% YoY
Sales per storeYoY

Reading this area There is no quarter a year earlier, so the changes cannot be computed.

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q2
Estimated sales▼ -97.1%
Stores▲ +6.7%
Sales per store▼ -97.3%
Market size
Estimated sales (quarter)
vs 2024Q4
Estimated transactions
Per-store economics
Estimated sales per store
vs a year ago
Per transaction
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩16.8M – ₩1,394.2M
20212022202320242025
₩578.2M
Stores27 – 32
20212022202320242025
3032
Sales per store₩525K – ₩48.1M
20212022202320242025
₩19.3M
Openings0 – 3
20212022202320242025
30
Closings0 – 2
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY , stores YoY +3.2%.

Competition change stores, openings, closings, franchise
Competition
Stores
32
vs a year ago
+3.2%
Franchise share
0% (0/32)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
Stores 2024 Q1 → 2025 Q4
3032
Sales per store 2024 Q1 → 2025 Q4

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–110%
  • 11–140%
  • 14–17100%
  • 17–210%
  • 21–240%
Age
  • 10s0%
  • 20s100%
  • 30s0%
  • 40s0%
  • 50s0%
  • 60+0%
Weekday / weekend
  • Weekday0%
  • Weekend100%
Day of week
  • Mon0%
  • Tue0%
  • Wed0%
  • Thu0%
  • Fri0%
  • Sat100%
  • Sun0%
Gender
  • Male0%
  • Female100%

Each split's share of estimated sales in 2025 Q2.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q432+3.2%000%
2025Q332+3.2%110%
2025Q2₩16.8M32+6.7%₩525K100%
2025Q131+3.3%110%
2024Q4₩708M0.0%31+3.3%₩22.8M-3.2%000%Possible crowding
2024Q331+6.9%100%
2024Q230+7.1%000%
2024Q130+7.1%220%
2023Q4₩708M+22.6%30+11.1%₩23.6M+10.4%100%Growing
2023Q329+3.6%100%
2023Q2₩20M-98.6%28-3.4%₩714K-98.5%000%Shrinking
2023Q1₩30M-94.0%280.0%₩1.1M-94.0%100%Mixed
2022Q4₩577.4M-28.0%27-3.6%₩21.4M-25.4%010%Shrinking
2022Q3₩826.8M+21.2%28-3.4%₩29.5M+25.5%010%Mixed
2022Q2₩1,394.2M+104.1%29-3.3%₩48.1M+111.1%100%Mixed
2022Q1₩497.5M-14.0%28-6.7%₩17.8M-7.8%000%Shrinking
2021Q4₩802.4M28₩28.7M010%
2021Q3₩682.3M29₩23.5M010%
2021Q2₩683.1M30₩22.8M000%
2021Q1₩578.2M30₩19.3M300%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.