SEOUL COMMERCIAL AREA

연남동(홍대) 발달상권

마포구연남동· Area 437,447 m² · Area code 3120104 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

한의원 2025 Q4 · Seoul data

Estimated sales (quarter)₩628.5M▲ +17.7% YoY
Stores8±0.0% YoY
Sales per store₩78.6M▲ +17.7% YoY

Reading this area Estimated sales rose 17.7% from a year earlier while stores were about the same at 0.0%, so sales per store also rose 17.7%. (descriptive pattern: Growing)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +8.1%
Stores±0.0%
Sales per store▲ +8.1%
Market size
Estimated sales (quarter)
₩628.5M
vs 2024Q4
+17.7%
Estimated transactions
13,499
Per-store economics
Estimated sales per store
₩78.6M
vs a year ago
+17.7%
Per transaction
₩47K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩324.7M – ₩682.4M
20212022202320242025
₩581.4M₩628.5M
Stores8 – 8
20212022202320242025
88
Sales per store₩40.6M – ₩85.3M
20212022202320242025
₩72.7M₩78.6M
Openings0 – 1
20212022202320242025
00
Closings0 – 1
20212022202320242025
10
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +17.7%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
8
vs a year ago
0.0%
Franchise share
0% (0/8)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩603.8M₩628.5M
Stores 2024 Q1 → 2025 Q4
88
Sales per store 2024 Q1 → 2025 Q4
₩75.5M₩78.6M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1112%
  • 11–1430%
  • 14–1731%
  • 17–2128%
  • 21–240%
Age
  • 10s0%
  • 20s11%
  • 30s23%
  • 40s13%
  • 50s14%
  • 60+39%
Weekday / weekend
  • Weekday81%
  • Weekend19%
Day of week
  • Mon11%
  • Tue23%
  • Wed7%
  • Thu28%
  • Fri12%
  • Sat19%
  • Sun0%
Gender
  • Male56%
  • Female44%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩628.5M+17.7%80.0%₩78.6M+17.7%000%Growing
2025Q3₩596.2M+14.6%80.0%₩74.5M+14.6%000%Growing
2025Q2₩565.8M+8.9%80.0%₩70.7M+8.9%000%Growing
2025Q1₩506.7M-16.1%80.0%₩63.3M-16.1%000%Mixed
2024Q4₩534.1M+0.1%80.0%₩66.8M+0.1%000%Mixed
2024Q3₩520.1M-3.7%80.0%₩65M-3.7%000%Mixed
2024Q2₩519.5M+29.7%80.0%₩64.9M+29.7%000%Growing
2024Q1₩603.8M+35.8%80.0%₩75.5M+35.8%000%Growing
2023Q4₩533.6M+18.8%80.0%₩66.7M+18.8%000%Growing
2023Q3₩540.3M+24.5%80.0%₩67.5M+24.5%000%Growing
2023Q2₩400.4M-34.0%80.0%₩50M-34.0%110%Mixed
2023Q1₩444.5M+36.9%80.0%₩55.6M+36.9%000%Growing
2022Q4₩449.1M+9.5%80.0%₩56.1M+9.5%000%Growing
2022Q3₩433.9M-33.8%80.0%₩54.2M-33.8%000%Mixed
2022Q2₩606.9M-11.1%80.0%₩75.9M-11.1%000%Mixed
2022Q1₩324.7M-44.2%80.0%₩40.6M-44.2%000%Mixed
2021Q4₩410.1M8₩51.3M110%
2021Q3₩655.3M8₩81.9M000%
2021Q2₩682.4M8₩85.3M000%
2021Q1₩581.4M8₩72.7M010%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.