SEOUL COMMERCIAL AREA

연남동(홍대) 발달상권

마포구연남동· Area 437,447 m² · Area code 3120104 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

애완동물 2025 Q4 · Seoul data

Estimated sales (quarter)₩5M▲ +32.4% YoY
Stores15▲ +15.4% YoY
Sales per store₩335K▲ +14.8% YoY

Reading this area Estimated sales rose 32.4% from a year earlier while stores were up 15.4%, so sales per store also rose 14.8%. (descriptive pattern: Growing)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -80.9%
Stores▲ +50.0%
Sales per store▼ -87.3%
Market size
Estimated sales (quarter)
₩5M
vs 2024Q4
+32.4%
Estimated transactions
67
Per-store economics
Estimated sales per store
₩335K
vs a year ago
+14.8%
Per transaction
₩75K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩2.2M – ₩82.5M
20212022202320242025
₩26.3M₩5M
Stores10 – 15
20212022202320242025
1015
Sales per store₩148K – ₩7.5M
20212022202320242025
₩2.6M₩335K
Openings0 – 2
20212022202320242025
01
Closings0 – 2
20212022202320242025
01
Franchise share0% – 18%
20212022202320242025
10%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +32.4%, stores YoY +15.4%.

Competition change stores, openings, closings, franchise
Competition
Stores
15
vs a year ago
+15.4%
Franchise share
0% (0/15)
Movement
Openings (rate)
1 (7%)
Closings (rate)
1 (7%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩5.8M₩5M
Stores 2024 Q1 → 2025 Q4
1115
Sales per store 2024 Q1 → 2025 Q4
₩524K₩335K

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–110%
  • 11–140%
  • 14–1752%
  • 17–2148%
  • 21–240%
Age
  • 10s0%
  • 20s11%
  • 30s8%
  • 40s35%
  • 50s35%
  • 60+11%
Weekday / weekend
  • Weekday57%
  • Weekend43%
Day of week
  • Mon7%
  • Tue0%
  • Wed21%
  • Thu28%
  • Fri0%
  • Sat12%
  • Sun32%
Gender
  • Male45%
  • Female55%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩5M+32.4%15+15.4%₩335K+14.8%110%Growing
2025Q3₩2.2M-54.8%15+15.4%₩148K-60.8%000%Possible crowding
2025Q2₩4.6M-13.8%15+25.0%₩305K-31.1%100%Possible crowding
2025Q1₩4.2M-27.3%14+27.3%₩299K-42.9%100%Possible crowding
2024Q4₩3.8M-13.2%13+18.2%₩292K-26.6%000%Possible crowding
2024Q3₩4.9M-4.1%13+18.2%₩378K-18.9%100%Possible crowding
2024Q2₩5.3M-23.0%12+9.1%₩442K-29.4%110%Possible crowding
2024Q1₩5.8M-17.0%110.0%₩524K-17.0%009%Mixed
2023Q4₩4.4M-47.2%11-8.3%₩398K-42.4%009%Shrinking
2023Q3₩5.1M-63.1%11-8.3%₩466K-59.7%129%Shrinking
2023Q2₩6.9M-72.6%110.0%₩627K-72.6%0018%Mixed
2023Q1₩6.9M-71.0%110.0%₩631K-71.0%0118%Mixed
2022Q4₩8.3M-90.0%12+9.1%₩691K-90.8%0017%Possible crowding
2022Q3₩13.9M-77.0%12+9.1%₩1.2M-78.9%1017%Possible crowding
2022Q2₩25.1M-3.9%11+10.0%₩2.3M-12.6%0018%Possible crowding
2022Q1₩24M-9.0%11+10.0%₩2.2M-17.3%0018%Possible crowding
2021Q4₩82.5M11₩7.5M0018%
2021Q3₩60.3M11₩5.5M2018%
2021Q2₩26.1M10₩2.6M0010%
2021Q1₩26.3M10₩2.6M0010%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.