SEOUL COMMERCIAL AREA

연남동(홍대) 발달상권

마포구연남동· Area 437,447 m² · Area code 3120104 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

의약품 2025 Q4 · Seoul data

Estimated sales (quarter)₩574.2M▼ -11.9% YoY
Stores5±0.0% YoY
Sales per store₩114.8M▼ -11.9% YoY

Reading this area Against a year earlier, estimated sales -11.9%, stores 0.0% and sales per store -11.9% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -14.2%
Stores▼ -16.7%
Sales per store▲ +3.0%
Market size
Estimated sales (quarter)
₩574.2M
vs 2024Q4
-11.9%
Estimated transactions
54,567
Per-store economics
Estimated sales per store
₩114.8M
vs a year ago
-11.9%
Per transaction
₩11K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩504.8M – ₩1,031.7M
20212022202320242025
₩669.2M₩574.2M
Stores5 – 6
20212022202320242025
65
Sales per store₩101M – ₩171.9M
20212022202320242025
₩111.5M₩114.8M
Openings0 – 0
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -11.9%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
5
vs a year ago
0.0%
Franchise share
0% (0/5)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩629.6M₩574.2M
Stores 2024 Q1 → 2025 Q4
55
Sales per store 2024 Q1 → 2025 Q4
₩125.9M₩114.8M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–112%
  • 11–1420%
  • 14–1724%
  • 17–2137%
  • 21–2417%
Age
  • 10s2%
  • 20s32%
  • 30s32%
  • 40s12%
  • 50s13%
  • 60+9%
Weekday / weekend
  • Weekday67%
  • Weekend33%
Day of week
  • Mon12%
  • Tue9%
  • Wed12%
  • Thu11%
  • Fri23%
  • Sat20%
  • Sun13%
Gender
  • Male41%
  • Female59%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩574.2M-11.9%50.0%₩114.8M-11.9%000%Mixed
2025Q3₩504.8M-22.7%50.0%₩101M-22.7%000%Mixed
2025Q2₩544.8M-22.3%50.0%₩109M-22.3%000%Mixed
2025Q1₩553.1M-12.2%50.0%₩110.6M-12.2%000%Mixed
2024Q4₩651.9M-2.6%50.0%₩130.4M-2.6%000%Mixed
2024Q3₩652.8M-9.9%50.0%₩130.6M-9.9%000%Mixed
2024Q2₩701.4M+2.6%50.0%₩140.3M+2.6%000%Mixed
2024Q1₩629.6M-14.7%5-16.7%₩125.9M+2.3%000%Shrinking
2023Q4₩669.4M-18.2%5-16.7%₩133.9M-1.8%000%Shrinking
2023Q3₩724.5M-24.3%5-16.7%₩144.9M-9.2%000%Shrinking
2023Q2₩683.5M-24.0%5-16.7%₩136.7M-8.8%010%Shrinking
2023Q1₩738.4M-28.4%60.0%₩123.1M-28.4%000%Mixed
2022Q4₩818M-0.6%60.0%₩136.3M-0.6%000%Mixed
2022Q3₩957M+15.1%60.0%₩159.5M+15.1%000%Growing
2022Q2₩899M+0.3%60.0%₩149.8M+0.3%000%Mixed
2022Q1₩1,031.7M+54.2%60.0%₩171.9M+54.2%000%Growing
2021Q4₩822.8M6₩137.1M000%
2021Q3₩831.6M6₩138.6M000%
2021Q2₩895.9M6₩149.3M000%
2021Q1₩669.2M6₩111.5M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.