SEOUL COMMERCIAL AREA

연남동(홍대) 발달상권

마포구연남동· Area 437,447 m² · Area code 3120104 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

양식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩7,065.4M▼ -9.0% YoY
Stores116▼ -12.8% YoY
Sales per store₩60.9M▲ +4.3% YoY

Reading this area Estimated sales fell 9.0% from a year earlier and stores fell 12.8%. Sales per store are up 4.3%. (descriptive pattern: Shrinking)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +28.2%
Stores▼ -7.2%
Sales per store▲ +38.2%
Market size
Estimated sales (quarter)
₩7,065.4M
vs 2024Q4
-9.0%
Estimated transactions
132,058
Per-store economics
Estimated sales per store
₩60.9M
vs a year ago
+4.3%
Per transaction
₩54K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩4,961M – ₩7,763.7M
20212022202320242025
₩5,509.7M₩7,065.4M
Stores116 – 144
20212022202320242025
125116
Sales per store₩36.7M – ₩60.9M
20212022202320242025
₩44.1M₩60.9M
Openings2 – 16
20212022202320242025
24
Closings2 – 16
20212022202320242025
810
Franchise share3% – 9%
20212022202320242025
8%4%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -9.0%, stores YoY -12.8%.

Competition change stores, openings, closings, franchise
Competition
Stores
116
vs a year ago
-12.8%
Franchise share
4% (5/116)
Movement
Openings (rate)
4 (3%)
Closings (rate)
10 (8%)
Net store change
−6
Estimated sales 2024 Q1 → 2025 Q4
₩6,681.7M₩7,065.4M
Stores 2024 Q1 → 2025 Q4
137116
Sales per store 2024 Q1 → 2025 Q4
₩48.8M₩60.9M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–062%
  • 06–110%
  • 11–1421%
  • 14–1721%
  • 17–2142%
  • 21–2414%
Age
  • 10s3%
  • 20s42%
  • 30s32%
  • 40s10%
  • 50s9%
  • 60+3%
Weekday / weekend
  • Weekday59%
  • Weekend41%
Day of week
  • Mon9%
  • Tue9%
  • Wed13%
  • Thu13%
  • Fri15%
  • Sat23%
  • Sun18%
Gender
  • Male41%
  • Female59%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩7,065.4M-9.0%116-12.8%₩60.9M+4.3%4104%Shrinking
2025Q3₩6,440.6M-9.6%122-9.0%₩52.8M-0.7%344%Shrinking
2025Q2₩6,383.3M+5.5%123-10.2%₩51.9M+17.5%744%Mixed
2025Q1₩7,085M+6.0%120-12.4%₩59M+21.1%3164%Mixed
2024Q4₩7,763.7M+12.4%133+1.5%₩58.4M+10.7%464%Growing
2024Q3₩7,123.2M+8.5%134-1.5%₩53.2M+10.1%584%Growing
2024Q2₩6,051.6M-6.2%137-4.2%₩44.2M-2.1%994%Shrinking
2024Q1₩6,681.7M-2.0%137-0.7%₩48.8M-1.2%16104%Mixed
2023Q4₩6,908.8M-8.8%131-1.5%₩52.7M-7.4%6114%Mixed
2023Q3₩6,566.7M-3.6%1360.0%₩48.3M-3.6%294%Mixed
2023Q2₩6,452.5M-14.1%143+2.1%₩45.1M-15.9%723%Mixed
2023Q1₩6,815M+16.3%138-1.4%₩49.4M+18.0%764%Growing
2022Q4₩7,571.5M+11.9%133-7.6%₩56.9M+21.2%6107%Mixed
2022Q3₩6,812.5M+37.3%136+0.7%₩50.1M+36.3%5117%Growing
2022Q2₩7,511.2M+15.3%140+5.3%₩53.7M+9.6%559%Growing
2022Q1₩5,858.7M+6.3%140+12.0%₩41.8M-5.1%379%Competition inflow
2021Q4₩6,766M144₩47M1238%
2021Q3₩4,961M135₩36.7M639%
2021Q2₩6,513M133₩49M1348%
2021Q1₩5,509.7M125₩44.1M288%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.